The Exhibit Source Blog

In designing your trade show exhibit the use of graphics is always important and necessary. But it is the type of graphic that catches the eye first that is most important. In creating graphics be sure to do this first and foremost: Quickly and easily show who you are, and what you do.

This seems like common sense. It is so basic and it is so important in your trade show display, but you would be so surprised at how many people don’t do this.

Remember that you have no more than 5 seconds to catch that potential client’s attention with your trade show exhibit.  Potential customers need to see immediately who you are and what your company does. If they don’t then you have a slim chance at attracting their interest.

You have been to a trade show; you know that there are just too many other marketing messages competing for the attention of attendees. No one has the time to try and figure out what you can provide.

Be sure to concisely state what you do.  Show what problems you solve, solutions you offer and what sets you apart.  Show potential clients that your company can meet their needs.  This also saves your staff time and energy. It helps you qualify the visitors that stop at your trade show booth.

Adding visual graphics help too. Use bullet points, color images or testimonials to encourage people to stop at your booth. Ensure too that your staff knows your product, service and business in order to help increase your trade show ROI.

For help designing your trade show display, contact The Exhibit Source in Newton.

If you are looking for a low-cost trade show display that is sure to stand out from the crowd, look at “Glide”. Glide has an unusual oval-shaped graphic background that will set your trade show exhibit apart. But just as important, it's the first portable exhibit that was designed to support a large-screen LCD monitor.

The 8' tall tower not only holds the video monitor and a shelf, but also provides integrated locking storage. Mounted to the sides of the tower is the large oval background banner, illuminated by a compact fluorescent edge lighting or optional LED lighting.

Experience the Portable Strength of these trade show displays. Built around a strong central tower, Glide blends true portability with incomparable strength and function.

No other portable trade show booth can support a TV screen this large! This trade show booth display is the Winner of the Best New Product Award at the Exhibitor 2009 Conference and The Only Portable System to receive an honor.

• Supports a 36” Monitor
• Integrated Locking Storage
• Choose the innovative oval shape or traditional rectangular fabric banner
• Sets up in less than 30 minutes
• Packs in one small, wheeled case weighing under 100 lbs.
• Save on shipping and storage costs!

Available for rent or for purchase. Contact The Exhibit Source.

Trade shows allow businesses a setting in to find new business leads, new clients and to attend to existing customers. In theory, trade shows provide one-stop-shopping with hundreds of potential clients under one roof. Seems like the perfect opportunity right?
   
Face to face contact with companies is a more efficient approach than calling or emailing prospective clients.   

The reality is very different.  The scale of many events and exhibitions can quickly overwhelm those very clients you are trying to attract. The right trade show exhibit can help. Exhibitors attend shows to reach sales targets, your trade show display needs to attract people to your booth so you don’t have to go looking for them.

Trade shows are great opportunities to network, build relationships with customers, and invite prospects to explore your goods or services. Try to plan your space and use your location to your advantage. But most importantly, promote yourself before the trade show. Let  your potential and existing customers know where you are going to be and offer them a show special.

For assistance in creating the perfect trade show booth, contact The Exhibit Source.

There are quite a few Boston Area trade shows coming up. Are you participating in any? If so, make sure it is money well spent. How? By having the right trade show displays.

If you are participating at any trade shows this year, maximize your ROI by attracting new potential customers to your trade show exhibit. How? By having an exhibit that is different and captivating.

An interesting and memorable trade show exhibit does not need to be expensive or wasteful. Consider renting. From table-tops to 10' exhibits to full scale custom modular trade show displays, The Exhibit Source offers a wide range of affordable rental trade show booth display options. Looking for a green option? The Exhibit Source is proud to be New England's exclusive distributor of the full line of environmentally-friendly displays.

The Exhibit Source provides a complete selection of event and trade show exhibit solutions for clients ranging from start-ups to Fortune 500 companies. Our concept-to-completion suite of services includes exhibit design, construction, shipping, install and dismantle, graphic design, and signage. Want an effective trade show display? Contact us.

If you are heading to a trade show, it is important to make an impression with your trade show display and get the best return on your investment as possible. When go to a trade show on a tight budget, this may be even more important.

Purchasing a pre-owned trade show exhibit can offer savings of as much as 50% over the cost of a new display - and many still have the manufacturer's warranty. Pre-owned trade show exhibits can be customized with your graphics and tailored to communicate your marketing message.

If you are spending the time and money on a trade show it is important to do the show right with memorable and captivating trade show booth. Our inventory of pre-owned exhibits changes often. For current availability, and information on pre-owned trade show exhibits contact The Exhibit Source.

FREE graphic header with the purchase of a pre-owned exhibit!

Each year, companies have to decide what to do with their marketing dollars. Are you going to market your business and products at trade shows, and if so, which ones? Trade shows represent a huge opportunity to enhance brand and product visibility, promote products, generate leads and increase sales. But to capitalize, your trade show exhibit needs the “wow” factor.

While the main point of trade shows and expos is to meet new clients, there are many other benefits to trade shows that businesses need to consider, such as discovering industry trends and growing relationships.

If you choose to spend your marketing dollars on trade shows, you need to ensure that you get people to your trade show booth. New and existing clients need to be exposed to your goods and services and educated as to why it would benefit them to use your company.

This is done through effective and captivating trade show displays - the “wow” factor. You want to be the company that is memorable. Do not just put up a sign and give out a pen. Your booth needs to WOW potential customers.
 
Contact The Exhibit Source in Massachusetts, we can help you create and develop ideas that will bring customers to your trade show booth with “wow”.