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Hynes Convention Center Lounge Space # 210 from 6pm – 10pm on 5/16
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In designing your trade show exhibit the use of graphics is always important and necessary. But it is the type of graphic that catches the eye first that is most important. In creating graphics be sure to do this first and foremost: Quickly and easily show who you are, and what you do.
This seems like common sense. It is so basic and it is so important in your trade show display, but you would be so surprised at how many people don’t do this.
Remember that you have no more than 5 seconds to catch that potential client’s attention with your trade show exhibit. Potential customers need to see immediately who you are and what your company does. If they don’t then you have a slim chance at attracting their interest.
You have been to a trade show; you know that there are just too many other marketing messages competing for the attention of attendees. No one has the time to try and figure out what you can provide.
Be sure to concisely state what you do. Show what problems you solve, solutions you offer and what sets you apart. Show potential clients that your company can meet their needs. This also saves your staff time and energy. It helps you qualify the visitors that stop at your trade show booth.
Adding visual graphics help too. Use bullet points, color images or testimonials to encourage people to stop at your booth. Ensure too that your staff knows your product, service and business in order to help increase your trade show ROI.
For help designing your trade show display, contact The Exhibit Source in Newton.
If you are looking for a low-cost trade show display that is sure to stand out from the crowd, look at “Glide”. Glide has an unusual oval-shaped graphic background that will set your trade show exhibit apart. But just as important, it's the first portable exhibit that was designed to support a large-screen LCD monitor.
The 8' tall tower not only holds the video monitor and a shelf, but also provides integrated locking storage. Mounted to the sides of the tower is the large oval background banner, illuminated by a compact fluorescent edge lighting or optional LED lighting.
Experience the Portable Strength of these trade show displays. Built around a strong central tower, Glide blends true portability with incomparable strength and function.
No other portable trade show booth can support a TV screen this large! This trade show booth display is the Winner of the Best New Product Award at the Exhibitor 2009 Conference and The Only Portable System to receive an honor.
Available for rent or for purchase. Contact The Exhibit Source.
Trade shows allow businesses a setting in to find new business leads, new clients and to attend to existing customers. In theory, trade shows provide one-stop-shopping with hundreds of potential clients under one roof. Seems like the perfect opportunity right?
Face to face contact with companies is a more efficient approach than calling or emailing prospective clients.
The reality is very different. The scale of many events and exhibitions can quickly overwhelm those very clients you are trying to attract. The right trade show exhibit can help. Exhibitors attend shows to reach sales targets, your trade show display needs to attract people to your booth so you don’t have to go looking for them.
Trade shows are great opportunities to network, build relationships with customers, and invite prospects to explore your goods or services. Try to plan your space and use your location to your advantage. But most importantly, promote yourself before the trade show. Let your potential and existing customers know where you are going to be and offer them a show special.
For assistance in creating the perfect trade show booth, contact The Exhibit Source.
A 10x10 trade show booth is not the biggest booth, but there’s no need for small businesses to go overboard. This size booth gets your name in front of clients and helps build brand.
With delegate appointments set in advance for the booth location, it’s a much more effective way to meet people.
That’s a solid trade show exhibit strategy, especially for a smaller company. Nothing replaces the “face-to-face” contact opportunity that a trade show offers.
In fact, an increase in trade show participation is expected this year by small businesses, an expectation based in part on the amount of planning and preparation work done during the fall.
Trade show participation needn’t be a budget breaker. No one is going overboard and spending $1 million on a booth. It’s possible to outfit a 10x10 trade show booth for under $2000.
That doesn’t include the space rental fee a trade show charges, but it is low enough to make exhibiting a real possibility. For example, roll-up banners — single-sided, lightweight retractable units that can fit into overhead carry-on bins — can cost less than you think.
Further, the same banner that helps your booth stand out as delegates roam the trade show floor can be used to add appeal to the podium when you give a speech at the general session — or back home at the Rotary Club — or as part of a welcoming display when important clients or prospects visit the office.
A power point or some other type of video will be useful when you talk to prospects at your booth — and will cost additional dollars. But you likely can do a decent power point in-house.
Renting a display booth is another generally low-cost option. So is sharing a booth with sister companies or noncompeting like-minded businesses.
Original article – The Daily Herald
There are quite a few Boston Area trade shows coming up. Are you participating in any? If so, make sure it is money well spent. How? By having the right trade show displays.
If you are participating at any trade shows this year, maximize your ROI by attracting new potential customers to your trade show exhibit. How? By having an exhibit that is different and captivating.
An interesting and memorable trade show exhibit does not need to be expensive or wasteful. Consider renting. From table-tops to 10' exhibits to full scale custom modular trade show displays, The Exhibit Source offers a wide range of affordable rental trade show booth display options. Looking for a green option? The Exhibit Source is proud to be New England's exclusive distributor of the full line of environmentally-friendly displays.
The Exhibit Source provides a complete selection of event and trade show exhibit solutions for clients ranging from start-ups to Fortune 500 companies. Our concept-to-completion suite of services includes exhibit design, construction, shipping, install and dismantle, graphic design, and signage. Want an effective trade show display? Contact us.
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