Tips to Make Your Trade Show A Success

Joseph Coupal - Friday, October 12, 2018
The Exhibit Source - Trade Show Exhibit Rentals in Boston, MA

As a new business or business with a limited marketing budget, there are all types of logistics to worry about when beginning a new marketing campaign. In order for a marketing plan to become successful, your products and services must be properly introduced and displayed. Participating in trade shows is a great way to get visibility and to present your company to your audience.

Trade shows can help boost your sales if business owners and marketing managers follow these tips successfully:

    Begin Networking Before The Event - Let current clients and prospects know about the upcoming trade show. Use social media and other means of communication to announce and invite them to visit your trade show booth.

    Invest in Customized Booths or Displays - Custom-designed trade show displays give you full-control of your set-up. This enables businesses to use their logo and branding for more visibility and allows for use of the color scheme, tag lines and images.

    Make Your Booth as Attractive as Possible - The location and arrangement of your display is important to increase foot traffic to your booth. Gimmicks like promotions and visual presentations grab as much attention as possible.

    Don't back off after the event - It's not enough to just collect leads and prospects at the trade show. Be sure to collect contact information at the booth and get in touch to ensure the connection remain active and viable even after the event.

Contact The Exhibit Source for more information on customized trade show booths and displays that can help your business grow.

Green Trade Show Exhibits Demonstrate That Your Company is Socially Responsible

Joseph Coupal - Friday, October 05, 2018
The Exhibit Source - Trade show exhibit rentals in Boston, MA

As more and more people become more conscious of social responsibility , more businesses are applying green practices to their business model and marketing campaigns. This is not only limited to their offline marketing tools but also to trade show exhibit booths which can be created with sustainable materials. With a green trade show exhibit a company can subtly let clients know that social responsibility is important to their plan and missions statement.

Applying green practices is also important to clients and employing these practices by opting for green trade show booths helps develop a good reputation as a responsible and conscientious business. The Exhibit Source can design and create environmentally-friendly trade show displays and accessories. We can create a trade show booth from renewable and sustainable materials. With our skill in graphics and design, we will make your green marketing campaign a successful one.

Green trade show exhibit booths in Boston, MA enable businesses to show the public that your company supports and embraces green products and a sustainable environment. Contact The Exhibit Source for more information on green trade show exhibit displays.

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