Trade show exhibits are an effective marketing platform that can help you earn more leads. However, when your company is not fully committed, exhibit marketing can not only set back your budget, it can have negative results on your business. Below are some things to avoid doing when exhibiting at a trade show:
- Forget A Prospect's Name - Address prospects using their name. Always ask and remember as you explain your products and services. Besides, these potential customers can be your next huge clients so make sure to address them by name.
- Sales Talk Visitors - Instead of doing all the talking, let the prospect do talk. Ask them what their business requirements are and then sit back and listen. Inject a few points that can let them know your product or service would be a convenient solution to a business problem or need. It pays when you listen because you can get a real idea of real situations which can help improve business.
- Scan Badges - Be sure booth employees are scanning visitor's badges, but even more they need to get email and other contact information.
- Neglect Visitors - Never ignore a trade show booth visitor. You can easily loss customers if you employees are not fully committed.