The Exhibit Source Blog

Most businesses that regularly attend trade shows believe that they are a good investment. However, there are methods and strategies to get more leads with your trade show exhibit design:

1. Get a bigger booth
2. Get a booth space closer to the hub of traffic, or by a bigger competitor
3. Get a corner booth space
4. Backlight your trade show display graphics
5. Design your exhibit to more boldly, and clearly say why attendees will benefit from working with you
6. Put fewer elements on your exhibit, but make the remaining images and messages bigger and more concise
7. Use graphics with images and benefits that appeal more directly to attendees at your vertical market shows
8. Put benefit statements on your trade show exhibit graphics
9. Replace your tired old display with a new trade show exhibit
10. Make your exhibit architecture more inviting to enter
11. Pick more exciting colors on your exhibit
12. Bring fewer products, such as only your most popular products, to minimize clutter
13. Get a taller exhibit
14. Add more lighting
15. Put messages on your flooring
16. Avoid an exhibit that looks like everyone else
17. Keep your booth neat and clean throughout the show
18. Move interesting equipment and technology to the outside of the booth
19. Use a theme that gets attention and memorably ties into your competitive advantage or offering
20. Match your exhibit message to your other marketing materials

For assistance in creating your trade show display, contact The Exhibit Source.

TSNN