The Exhibit Source Blog

Trade shows. For a small to medium sized company, preparing for them can be time consuming and overwhelming. What are some of the DO’s and DON’Ts of  trade show exhibits? Deciding what to include in your exhibit and how to set it up is one of the first decisions you’ll have to make. But even prior to that: how big is your booth and do you have electricity?

Once you have the answers to these questions, you can begin to think about the actual trade show displays, what you want and what you can do.

Don’t Jam Pack it. Often simple is better. Overcrowding a booth with products, logos, displays and information turn people away and don’t send a clear message of why attendees should stop there.

Make your message simple. What is the main objective? Is there one main product you want to push or introduce? Having fewer, but larger visual elements in your exhibit will reduce clutter and get more attention from attendee’s while creating a lasting impression.

Just a few products. Don’t bring your entire product line to the trade show. Just show the products you want to showcase or the products that make you the highest profit margin.

Moving trade show displays are better than static ones. Have something rotating or moving. At the least, have a tv showing a looping video.
 
If you have a large trade show booth, be sure to have an area set aside, with table and chairs to bring prospective customers to sit and chat.

If you have any questions or would like to discuss your trade show display, contact the Exhibit Source. 

In today’s economy, if your business is going to participate in a trade show, you need to make the most of it. Attending and exhibiting at a trade show are important aspects of your marketing campaign, and although marketing involves a budget, when done right you can be sure it is money well spent.

Trade shows are great opportunities to network, build relationships with customers, and invite prospects to explore your goods or services. With careful planning a trade show can give your company huge rewards. Get the most return on your investment; here are some trade show tips:

Plan your space.  Book your exhibit space early so you are in high traffic areas. If possible, find out everything you can about your space including what kind of other exhibits will be around you.  Your display should be eye catching, original and memorable. All of your signage and display items should be pleasing to the eye and designed to get attention.

Your booth should be the talk of the show.  A demonstration or interactive display will draw people’s interest and get them to cluster around your display. Large and creative displays that have a WOW factor will keep you in mind. A giveaway will attract people to your booth.  Having a drawing or a contest is an easy way to collect business cards from booth visitors. 

Use the location to your advantage.  If some of your clients or prospects are located in the same city where the show is being held, schedule additional meetings while you are in the area. Don’t forget to invite them to your booth, perhaps even buy there ticket.

Promote before the show.  To get the most traffic at your booth, send out announcements before the show inviting customers and potential customers to your booth.