The Exhibit Source Blog

Most businesses that regularly attend trade shows believe that they are a good investment. However, there are methods and strategies to get more leads with your trade show exhibit design:

1. Get a bigger booth
2. Get a booth space closer to the hub of traffic, or by a bigger competitor
3. Get a corner booth space
4. Backlight your trade show display graphics
5. Design your exhibit to more boldly, and clearly say why attendees will benefit from working with you
6. Put fewer elements on your exhibit, but make the remaining images and messages bigger and more concise
7. Use graphics with images and benefits that appeal more directly to attendees at your vertical market shows
8. Put benefit statements on your trade show exhibit graphics
9. Replace your tired old display with a new trade show exhibit
10. Make your exhibit architecture more inviting to enter
11. Pick more exciting colors on your exhibit
12. Bring fewer products, such as only your most popular products, to minimize clutter
13. Get a taller exhibit
14. Add more lighting
15. Put messages on your flooring
16. Avoid an exhibit that looks like everyone else
17. Keep your booth neat and clean throughout the show
18. Move interesting equipment and technology to the outside of the booth
19. Use a theme that gets attention and memorably ties into your competitive advantage or offering
20. Match your exhibit message to your other marketing materials

For assistance in creating your trade show display, contact The Exhibit Source.

TSNN

A business needs great planning to master the deadline-driven world of trade shows.

Too often, important marketing planning gets overshadowed by urgent logistics planning. Because of the flood of deadlines, businesses get more distracted by the “what to do” rather than the “why to do” it.

But, it’s just as essential to plan your marketing. Things such as your goals for the show, your marketing messages for your graphics and staffers and creating a promotional trade show booth that will get more of the right people to your space.

In regards to your trade show booth –
Four months out:

• Pick Booth Staffers: Review last year’s qualified lead counts by booth staffer to identify the staffers you want. Be sure they can attend. Ask your best booth staffers who else they would recommend.
• Research Technology: Consider how you can integrate technology into your trade show exhibit to help get more attention, tell your story, and facilitate better conversations between attendees and booth staffers.
• Invite Exhibit Builders: If building a new trade show booth, set appointments to meet with exhibit builders and give them access to your key marketing decision-makers.

• Choose Staffers: Finalize your booth staff choices.
• Order Services: Order any show services you need according to your list from the show book.
• Choose Your Exhibit Builder: Award the new build and then continue to quickly and thoughtfully respond to their questions and requests for graphics art to ensure timely completion of your new trade show exhibit.
• Order Promotions: Select and order any promotional items you will be mailing pre-show. Some can take only a few days, some can take over a month, depending where they are made and imprinted.