Many companies are concerned about how to represent their company when they are heading to their first trade show. Most importantly it is imperative that you are prepared. What do you want to accomplish? What supplies do you need in order to do this? Your main goal is to make a good and lasting impression on potential as well as repeat customers.
Trade show marketing is highly effective when done right. This is the perfect time to connect with potential clients, competitors and other businesses. It is also the perfect time to impress and pamper existing clients. Promote and display your brand. Your brand is what your business is all about.
Trade shows are the perfect place to promote your brand, your mission and what separates you from your competition. When you have the right trade show display, you can promote your brand and your business to client who have not heard of you or to those who have not yet chosen to do business with you. So, your main consideration should be having an impressive trade show exhibit that clearly gets your message and your brand across. Therefore, it needs to be professional and appealing.
High quality trade show exhibits make the right first impression along with professional marketing hand-outs. Be sure that your logo is clear and consistent with your marketing materials. If you have recently changed or updated your logo, it needs to be consistent on all of your marketing materials: brochures, display and business cards.
For more information on professional, eye catching displays that make a lasting impression, contact The Exhibit Source.
Many businesses can be promoted and marketed through trade shows. When they are done properly, trade show marketing can be incredibly profitable creating a large amount of new sales in a short time.
Successful trade show exhibiting has to be done right with the right trade show display that gets your brand and message across concisely.
There are three key areas to look at when exhibiting at trade shows: What you do 'Before' a trade show, 'During' a trade show, and 'After' a trade show. All of these areas need to be approached correctly and efficiently in order to get the most from trade show marketing.
The statistics for closing a trade show lead are more promising than traditional leads. Surveys done by the Centre for Exhibition Industry Research found that it usually takes one sales call on average to close the business to a trade show lead.
So for help creating a trade show display that shows your message and encourages potential clients to stop, contact The Exhibit Source.
In a precarious economy small business owners must adapt and consider new ways to market their products and services. Trade Show marketing is a great way to do exactly that.
Studies show that trade shows and exhibitions are valued among marketers. 73% of executives rate trade shows as highly valuable in helping their company achieve business objectives.
According to a recent study, exhibiting during a recession makes sound business sense. Researchers highlighted the stable nature of trade shows and and consider trade show marketing a continued value for exhibitors.
There are many reasons why:
For your business to be successful, you must actively promote your business. One way to do this is to attend trade shows. If you attend a variety of trade shows, then you need to know how to market your business to gain potential customers. When executed properly, trade shows are an excellent way to display your brand, product, or service.
Check to see if there is a hashtag for the trade show on Twitter. You can use the hashtag to send a tweet to the followers of your business. The trade show that you plan to attend needs to be promoted on your Facebook page. Use your Facebook page to create an event that you can send to all of your fans. This will give you an idea of who may plan on attending. Post updates to Twitter and Facebook at different times during the trade show.
Make sure that you advertise your appearance at a trade show on your website. You can also send out a newsletter by email or post an update on your company’s blog.
Use various methods to draw attention to your trade show booth. Your booth needs to be distinct, memorable and visible. Make sure that you have brochures and a leaflet promoting your business or product. Another option is to create a theme for you booth. This is a great way to actively promote your brand.
The placement of your booth may depend on when you complete the registration process. Make sure to register at the earliest time possible. A discount can be offered by trade show organizers to companies that register early. This can save your company some money to spend on marketing and promotion.
Research your target market so you can plan your trade show exhibit. This needs to be done weeks before the start of the trade show. Determine which trade shows you should attend and that they are appropriate for you target market. Find out the details of the show that you want to attend.
Objectives that you need to meet can be set before a trade show. Discuss with employees the best ways to meet these objectives. Create a list of the most important to the least important. Assign tasks to each person that will attend the trade show that ca best meet your objectives.
Contests that include a drawing or gaining followers, fans or check-ins are a great way to attract people to your booth. Come up with creative ways to allow trade show attendees to enter the contest. You may offer a survey or promote your social network pages.
For more information on trade show displays, contact The Exhibit Source.
A trade show is effective when you are able to share knowledge and receive unexpected knowledge that helps your business. A trade show is about building new relationships that help generate new business. Use the following tips to organize effective trade shows to help promote your business.
A great way to increase brand awareness and
make new connections is attending industry trade shows . Of course, your competition is there too, and so are a lot of other companies. And everyone is battling for brand awareness and competing for the same clientele. You need your company
to stand out from the pack.
You only have about 3 seconds to make an impression when someone is walking by your trade show display. A surefire way to draw attention is to think outside the box with your trade show booth. Do something unconventional, surprising, or out of the ordinary, and bigger is better. Your trade show exhibit needs to grab qualified prospects and draw them in.
Your salespeople or employees who are working your trade show booth should be having fun too. Having fun stands out. Let them know they can have fun with the passersby. All of them are potential customers, and some of them are customers. Give them a reason to stop at your booth.
The Exhibit Source understands the importance of your trade show exhibit, we offer numerous options of display styles, contact us.
If you are looking for a low-cost trade show display that is sure to stand out from the crowd, look at “Glide”. Glide has an unusual oval-shaped graphic background that will set your trade show exhibit apart. But just as important, it's the first portable exhibit that was designed to support a large-screen LCD monitor.
The 8' tall tower not only holds the video monitor and a shelf, but also provides integrated locking storage. Mounted to the sides of the tower is the large oval background banner, illuminated by a compact fluorescent edge lighting or optional LED lighting.
Experience the Portable Strength of these trade show displays. Built around a strong central tower, Glide blends true portability with incomparable strength and function.
No other portable trade show booth can support a TV screen this large! This trade show booth display is the Winner of the Best New Product Award at the Exhibitor 2009 Conference and The Only Portable System to receive an honor.
Available for rent or for purchase. Contact The Exhibit Source.
You have made the commitment to attend trade shows. You have hired and paid the staff, expensed the travel and in some cases lodging, you have purchased the uniforms and you have a captivating trade show display. Because of it all, you have gotten some great leads. Now you have to follow-up on those qualified leads. This is the challenge.
Trade show lead follow-up has long been a problem. Why go through the effort and expense of exhibiting at a show with no follow-up plans in place. This is such a waste of precious marketing dollars. However, it is done all the time by companies who must think that this activity is just not that important.
Lead Follow-up Problem Overall
Here is a breakdown of companies overall approach to leads, not just trade show leads. One statistic shows that the majority of leads are never follow-up.
Does Your Company Qualify Leads for Sales?
How to “fix” this problem?
The root of the problem is “accountability.” Senior management needs to require this information from their staff. When there is a mandate from senior management, performance measures are normally in place to gauge progress.
Forward thinking exhibition managers tackle this issue with excellent results. Sometimes they have tied it into calculating a return of trade show performance or they just want to streamline their internal marketing/sales processes.
Getting A Sales Person Involved
Have a key sales person in the planning process of the lead qualification form that you will use at the trade show. Having their fingerprints all over the thinking process and the lead scoring parameters ensures they are more willing to follow-up. This sales person can communicate to his/her peers the measures which are in place, so the teams knows their time is not being wasted with all of the non-leads.
Business 2 Community
Trade shows allow businesses a setting in to find new business leads, new clients and to attend to existing customers. In theory, trade shows provide one-stop-shopping with hundreds of potential clients under one roof. Seems like the perfect opportunity right?
Face to face contact with companies is a more efficient approach than calling or emailing prospective clients.
The reality is very different. The scale of many events and exhibitions can quickly overwhelm those very clients you are trying to attract. The right trade show exhibit can help. Exhibitors attend shows to reach sales targets, your trade show display needs to attract people to your booth so you don’t have to go looking for them.
Trade shows are great opportunities to network, build relationships with customers, and invite prospects to explore your goods or services. Try to plan your space and use your location to your advantage. But most importantly, promote yourself before the trade show. Let your potential and existing customers know where you are going to be and offer them a show special.
For assistance in creating the perfect trade show booth, contact The Exhibit Source.