The Exhibit Source Blog

Trade shows are designed to let businesses meet numerous potential customers face-to-face in a short period of time.

Every size business does well at trade shows. Overall, booth space is inexpensive and small companies can usually afford attractive trade show displays. With creative marketing and trade show exhibits, small businesses can appear as substantial and profitable as larger corporations.

Those who use captivating and sophisticated trade show displays do well at trade shows no matter what their size, while those who show they are small and inexperienced can waste thousands of dollars and possibly do more harm than good.
 
Trade Show Benefits
 
The Trade Show Bureau claims that the average total cost of closing a sale in the field is $1,080, while the cost of closing a sale to a qualified trade show prospect is $419.
 
Generating sales leads is the most common reason exhibitors participate in trade shows. To do this, you need an appealing and compelling trade show booth. Contact The Exhibit Source for your display needs.

Trade shows. For a small to medium sized company, preparing for them can be time consuming and overwhelming. What are some of the DO’s and DON’Ts of  trade show exhibits? Deciding what to include in your exhibit and how to set it up is one of the first decisions you’ll have to make. But even prior to that: how big is your booth and do you have electricity?

Once you have the answers to these questions, you can begin to think about the actual trade show displays, what you want and what you can do.

Don’t Jam Pack it. Often simple is better. Overcrowding a booth with products, logos, displays and information turn people away and don’t send a clear message of why attendees should stop there.

Make your message simple. What is the main objective? Is there one main product you want to push or introduce? Having fewer, but larger visual elements in your exhibit will reduce clutter and get more attention from attendee’s while creating a lasting impression.

Just a few products. Don’t bring your entire product line to the trade show. Just show the products you want to showcase or the products that make you the highest profit margin.

Moving trade show displays are better than static ones. Have something rotating or moving. At the least, have a tv showing a looping video.
 
If you have a large trade show booth, be sure to have an area set aside, with table and chairs to bring prospective customers to sit and chat.

If you have any questions or would like to discuss your trade show display, contact the Exhibit Source. 

The whole objective of a trade show display is to attract the right prospective clients to your trade show booth.
 
But what about your other marketing efforts? Perhaps part of your companies mission statement and marketing effort is bringing your company green. Recycled office stationary and recycling initiatives in your office are not where you need to stop with your efforts.

Is your company going green with its marketing efforts?

The Exhibit Source is proud to be New England's exclusive distributor of the full line of environmentally-friendly trade show display products, including modular exhibits, graphics, and accessories. Our recycled displays have the visual impact and durability you need, made from high quality products.

Theses trade show exhibits exclusively use materials that are renewable, recycled, and recyclable from bamboo plywood to fabric made of recycled soda bottles.  Green exhibits demonstrate your company's commitment to a sustainable environment.

Contact The Exhibit Source for stunning and “green” trade show exhibits.

Are you heading to a trade show? Are you trying to make a window display? Do you want the foyer in your business to stand out? Display walls from the Exhibit Source are the answer.

You get maximum exposure in high definition. You also get two options.
 
Set up your wall display, with no tools, in 10-15 minutes. Maximum graphic exposure because the aluminum frames are hidden. You can even take advantage of both sides of the frame with two different graphics.

These wall displays are elegant and durable, but best of all, they are simple to use and transport. So many uses for portable display walls. Contact The Exhibit Source for more information.

There are numerous trade shows this year in the Boston Area. If you want to stand out in the crowd you need a trade show exhibit that sets you apart, shows off your brand, and draws potential clients to your booth; but it also needs to function flawlessly.

You need large-scale graphics that utilize color saturation and seamless designs, and if you want it, you should have an exhibit up to 10' dimensions.

The Exhibit Source provides a complete selection of event and trade show exhibits for clients ranging from start-ups to Fortune 500 companies. Our concept-to-completion suite of services includes exhibit design, construction, shipping, install and dismantle, graphic design, and signage. With an extensive product line and custom modular trade show displays, we deliver the look of a custom exhibit with all the practical benefits of a modular product.

The Exhibit Source's turnkey approach factors in all aspects associated with cost and efficiency including graphics, show services, shipping, ease of installation, dismantle, and more for each marketing solution.

Contact the Exhibit Source for your trade show and event booth displays.

Trade Shows can be expensive endeavors. It is important that you capture the right potential customer’s attention and draw them to your booth. In this scenario, a trade show exhibit that is different and captivating is always best.

The Exhibit Source is proud to announce the first ever fabric backlit pop up display. Our exclusive lighting system creates images with color and pop far beyond what traditional front lit systems achieve.

Grab customers’ attention! It has never been easier or more economical to own a 10 ft back lit trade show display.

Quality & value

Our Quick Fab™ is built from the highest quality components combined with a wrinkle resistant fabric graphic that stays attached to the frame. The ability to back light the fabric graphic, makes this the most reliable and versatile fabric pop up on the market. 

Lighting fixtures

Our exclusive Light Blanket creates a uniform glow to illuminate and draw attention to your graphics. Lighting fixtures use standard bulbs that can be found at most hardware stores. Light Blankets are easy to attach. Only one plug is required and will work with any standard outlet.

Portable & lightweight

The Backlit trade show display  is easy to set up - the display can be set up by one person in five minutes, with no tools, and the entire display, including the lights, collapses into a sturdy rolling hard case for convenient storage and mobility. Lights are wrapped in a protective fabric sleeve.

Contact The Exhibit Source for more information on eye catching exhibit ideas.

A business needs great planning to master the deadline-driven world of trade shows.

Too often, important marketing planning gets overshadowed by urgent logistics planning. Because of the flood of deadlines, businesses get more distracted by the “what to do” rather than the “why to do” it.

But, it’s just as essential to plan your marketing. Things such as your goals for the show, your marketing messages for your graphics and staffers and creating a promotional trade show booth that will get more of the right people to your space.

In regards to your trade show booth –
Four months out:

• Pick Booth Staffers: Review last year’s qualified lead counts by booth staffer to identify the staffers you want. Be sure they can attend. Ask your best booth staffers who else they would recommend.
• Research Technology: Consider how you can integrate technology into your trade show exhibit to help get more attention, tell your story, and facilitate better conversations between attendees and booth staffers.
• Invite Exhibit Builders: If building a new trade show booth, set appointments to meet with exhibit builders and give them access to your key marketing decision-makers.

• Choose Staffers: Finalize your booth staff choices.
• Order Services: Order any show services you need according to your list from the show book.
• Choose Your Exhibit Builder: Award the new build and then continue to quickly and thoughtfully respond to their questions and requests for graphics art to ensure timely completion of your new trade show exhibit.
• Order Promotions: Select and order any promotional items you will be mailing pre-show. Some can take only a few days, some can take over a month, depending where they are made and imprinted.