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The Right Trade Show Booth Will Build Brand and Business

Joseph Coupal - Monday, February 06, 2012

A 10x10 trade show booth is not the biggest booth, but there’s no need for small businesses to go overboard. This size booth gets your name in front of clients and helps build brand.

With delegate appointments set in advance for the booth location, it’s a much more effective way to meet people.

That’s a solid trade show exhibit strategy, especially for a smaller company. Nothing replaces the “face-to-face” contact opportunity that a trade show offers.

In fact, an increase in trade show participation is expected this year by small businesses, an expectation based in part on the amount of planning and preparation work done during the fall.

Trade show participation needn’t be a budget breaker. No one is going overboard and spending $1 million on a booth. It’s possible to outfit a 10x10 trade show booth for under $2000.

That doesn’t include the space rental fee a trade show charges, but it is low enough to make exhibiting a real possibility. For example, roll-up banners — single-sided, lightweight retractable units that can fit into overhead carry-on bins — can cost less than you think.

Further, the same banner that helps your booth stand out as delegates roam the trade show floor can be used to add appeal to the podium when you give a speech at the general session — or back home at the Rotary Club — or as part of a welcoming display when important clients or prospects visit the office.

A power point or some other type of video will be useful when you talk to prospects at your booth — and will cost additional dollars. But you likely can do a decent power point in-house.

Renting a display booth is another generally low-cost option. So is sharing a booth with sister companies or noncompeting like-minded businesses.

Original article – The Daily Herald

Have the Right Trade Show Display

Joseph Coupal - Monday, January 30, 2012

There are quite a few Boston Area trade shows coming up. Are you participating in any? If so, make sure it is money well spent. How? By having the right trade show displays.

If you are participating at any trade shows this year, maximize your ROI by attracting new potential customers to your trade show exhibit. How? By having an exhibit that is different and captivating.

An interesting and memorable trade show exhibit does not need to be expensive or wasteful. Consider renting. From table-tops to 10' exhibits to full scale custom modular trade show displays, The Exhibit Source offers a wide range of affordable rental trade show booth display options. Looking for a green option? The Exhibit Source is proud to be New England's exclusive distributor of the full line of environmentally-friendly displays.

The Exhibit Source provides a complete selection of event and trade show exhibit solutions for clients ranging from start-ups to Fortune 500 companies. Our concept-to-completion suite of services includes exhibit design, construction, shipping, install and dismantle, graphic design, and signage. Want an effective trade show display? Contact us.

Trade Show Booths for ROI

Joseph Coupal - Monday, January 23, 2012

When you exhibit at trade shows, it is important to have a well-place dynamic trade show exhibit that draws people. For companies investing money in trade show exhibits, it is important to do it right.

Trades shows are a great way to meet new potential customers, and interact with existing customers. But first, they need to be able to find and be attracted to your trade show booth.

Picking a great spot for your booth is important too. An attractive trade show booth and the right location within the trade show is a solid exhibit strategy, especially for a smaller company. The opportunity for face-to-face contact that a trade show offers cannot be replaced.

A small or medium sized company can attend a show with a memorable trade show exhibits without breaking the bank. It is surely possible to outfit a 10x10 trade show booth display on a small budget, small enough to make a attending a trade show a great decision for many businesses.

For information on designing your trade show exhibit, contact The Exhibit Source.

Captivating Trade Show Exhibits on a Smaller Budget

Joseph Coupal - Tuesday, January 17, 2012

If you are heading to a trade show, it is important to make an impression with your trade show display and get the best return on your investment as possible. When go to a trade show on a tight budget, this may be even more important.

Purchasing a pre-owned trade show exhibit can offer savings of as much as 50% over the cost of a new display - and many still have the manufacturer's warranty. Pre-owned trade show exhibits can be customized with your graphics and tailored to communicate your marketing message.

If you are spending the time and money on a trade show it is important to do the show right with memorable and captivating trade show booth. Our inventory of pre-owned exhibits changes often. For current availability, and information on pre-owned trade show exhibits contact The Exhibit Source.

FREE graphic header with the purchase of a pre-owned exhibit!

Put the "WOW" Factor in Your Trade Show Display

Joseph Coupal - Tuesday, January 10, 2012

Each year, companies have to decide what to do with their marketing dollars. Are you going to market your business and products at trade shows, and if so, which ones? Trade shows represent a huge opportunity to enhance brand and product visibility, promote products, generate leads and increase sales. But to capitalize, your trade show exhibit needs the “wow” factor.

While the main point of trade shows and expos is to meet new clients, there are many other benefits to trade shows that businesses need to consider, such as discovering industry trends and growing relationships.

If you choose to spend your marketing dollars on trade shows, you need to ensure that you get people to your trade show booth. New and existing clients need to be exposed to your goods and services and educated as to why it would benefit them to use your company.

This is done through effective and captivating trade show displays - the “wow” factor. You want to be the company that is memorable. Do not just put up a sign and give out a pen. Your booth needs to WOW potential customers.
 
Contact The Exhibit Source in Massachusetts, we can help you create and develop ideas that will bring customers to your trade show booth with “wow”.

Maximize Trade Show ROI with the Right Exhibit

Joseph Coupal - Tuesday, January 03, 2012

If you are heading to a trade show, you need to get the biggest bang for your buck. When you are taking the time and spending the money on a trade show or expo, it is important to do it right with memorable and captivating trade show exhibits.

With everything from 20 x 10 foot trade show displays to table top and multi-quad exhibits, you have your choice for your next trade show exhibit.

Your company needs to maximize trade show ROI with innovative exhibit design, high quality displays and graphics.  Perhaps you need lecterns or brochure racks, those are also available as well as green exhibits.

The Exhibit Source specializes in creating large-scale graphics that utilize color saturation and seamless designs, up to 10' dimensions.

Since The Exhibit Source specializes in creating unique looking exhibits for their clients, that means they pull from different vendors, mixing and matching display options to create just the right exhibit to fulfill a client's needs.  Contact Us.

The Exhibit Source Named U.S. Commerce Association’s Best Display Designer for 2011

Mark Detcheverry - Thursday, December 29, 2011

On December 14, 2011, the U.S. Commerce Association (“USCA” and based in New York City) awarded the “2011 Best of Newton Center Award”  in the “Display Designers & Producers” category to your humble friends at The Exhibit Source.  You can read the details about the details about the U.S. Commerce Association and this particular award by visiting our new web page that is dedicated to the subject.
 
Here is the bottom line.  The award is based on information gathered internally by the USCA and by data provided by “third parties”.  “Third Parties” include all of you who we’ve partnered with for your display marketing efforts.  Your positive feedback to the USCA regarding how our products and services helped drive your business sales and revenue was foundationally important to us being selected as the winner.

We can’t thank you enough for your direct contribution in our earning the U.S. Commerce Association’s recognition as America’s best Display Designer.  To those of you who we met and served for the first time in 2011, it has been our sincere pleasure to work with each and every one of you.  To those of you who we’ve been serving over the long term (some for over 23 years now), we want you to know our appreciation for you and respect for what you do grows steadily over time.

The recognition as the U.S. Commerce Association’s Best Display Designer for 2011 is directly attributable to our satisfied customers, so congratulations to you too.  We close our 2011 blog with this sincere message of thanks and warmest regards for you business and friendship. 

Search Smartly Through the Exhibit Source's Wide Array of Trade Show Exhibit Options

Mark Detcheverry - Thursday, December 22, 2011

We’ve recently referred a number of your to our website’s “Exhibit Design Search” , a tool which helps your target exhibits to your exact specifications from our vast selection of sizes and  price ranges.  We appreciate your feedback that this feature is an excellent way to quickly view hundreds of exhibits across any number of different price ranges.  

A very common question called into us is “What are the most popular choices for exhibit construction today”?  A great question, so we’ll refer you to our “top 5” of recent weeks:

We encourage both new and returning customers to browse our product offerings on the web as we add new products and features on a regular basis.  Then please call us and as always, we are glad to assist in targeting the perfect exhibit display to promote your products and business.

Happy Holidays from all of us at the Exhibit Source.  

How to Measure Trade Show ROI

Joseph Coupal - Monday, December 12, 2011

Here are some steps on measuring your trade show ROI:

Get Your Leads:  Gather up your list of trade show leads from each show. At least do the shows you really want to track first, like the expensive or largest shows. Find out who came to your trade show booth and put the list in Excel. You’ll need the spreadsheet for extra columns and calculations.

Get Your Customer List: Somewhere in your company is a list of all your customers and what they bought. It may not be neat and tidy and available, but it is there somewhere. It may be in a database, it may be invoices…you may need to look and compile.

Compare Leads to Customers: Look up every company listed as a lead that visited your trade show booth to see if they are also in your customer database. Are they there? If yes, add in your leads Excel file a column that says “bought” and mark them as Yes. Then add a column and type in how much they spent.
 
Calculate ROI: When you total up the sales you can attribute to the trade show, compare that to the cost to exhibit at the show. So, if your sales were $100,000 and your costs were $10,000, then you've got an ROI of $100,000/$10,000 = 10 to 1. Now you have a yardstick to compare which trade shows to exhibit at and which ones to drop. And you have a metric to compare trade shows to other marketing media.

Bonus No. 1: Tracking New/Repeat Business: Keep track of the date of all sales from leads from the trade show. Were they already a client before the show? So, you helped influence a repeat client. Did they buy repeatedly after the show? Then total up all those sales, not just the first one. Did they buy for the first time after the show? Then your trade show lead became a new client.

Bonus No. 2: Tracking Product/Segments: If your client database has the info readily available, you can also check out and record on your spreadsheet what products and services they bought. Did they buy the new product you introduced at the show, or your popular existing products? Do the products and clients fall into more than one market segment for you? If so, see if the biggest segments were the ones you targeted at the show. You may be surprised, and you may want to change your trade show exhibit messaging and promotions.

It takes some work initially, but it is worth the effort to finally determine your Trade Show ROI.

TSNN.com

Resolve to Spend your Marketing Budget Wisely

Joseph Coupal - Tuesday, December 06, 2011

The New Year is almost upon us, and it is time to think of some resolutions for your business. Resolve to spend your marketing dollars wisely. When you choose to go to a trade show, you need to do it right. Or, if you are spending your dollars on a smaller scale training meeting, your money still needs to be well spent.

The Exhibit Source provides a complete selection of event marketing and trade show exhibits, from national trade show promotions and key product launches to small-scale training meetings.

We can help you calculate your budget, create the displays and trade show exhibits as well as take care of the shipping, installation and dismantling logistics. Let us help you resolve to make the most of your marketing budget, contact The Exhibit Source for trade show booths and displays.


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