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Are Trade Shows Worth It?

Joseph Coupal - Monday, November 28, 2011

Many small to medium sized businesses participate in trade shows. For most trade shows the cost is tens of thousands. And that is before you pay your sales people.

According to the trade show bureau, it takes 3.6 touches to make an average B2B sale from a trade show lead rather than 6.7 touches from other leads.

So, are trade shows worth it?

For companies whose primary marketing strategy is direct sales, the general consensus is “Yes” trade shows are worth it. They must be properly executed, and when they are, there is no bigger marketing investment.
 
It is very important to pick the right show and have a customer focused strategy. But unfortunately, many companies execute a trade show poorly.

Your trade show displays should be a visual bill board. Your trade show exhibits must be part of the strategy of drawing potential customers and clients to your booth. But you must also have other effective strategies in place as well.
 
If your goal is branding and attracting customers, trade shows can be worth your while. But an attractive trade show booth displays are integral. One that can be assembled, transported and reassembled in the next location, can be highly effective and economical as well.

For information on trade show booths and displays, contact The Exhibit Source.

Attract Trade Show Attendees With Free, Cutting Edge Technology

Mark Detcheverry - Monday, November 21, 2011

The Exhibit Source, for a limited time, is offering a Free iPad Kiosk with the purchase of an Exhibit Source trade show display, booth, or exhibit. This extraordinary offer is being met with resounding success at a wide range of Boston tradeshows and conventions.  Some conditions apply, contact us or visit our iPad Kiosk webpage for details.

While visiting our website, be sure to take a look at our portfolio page and just imagine what that type of professional presentation can do for you. Exhibitors, we provide you with a full range of services that include storage services, exhibit installation and dismantling services, shipping support and more!

There is a reason why The Exhibit Source remains a consistent award-winning exhibit booth provider.   We offer singularly the best products on the market and back them with exceptional service support both before AND after the sale.

Make Trade Shows Pay Off

Joseph Coupal - Monday, November 14, 2011

Trade shows take a lot of hard work, logistical planning and budgeting. From securing the space, figuring out what to display and outfitting the booth, there are many details that have to be managed.

But trade shows can generously pay off in quality leads, credibility, awareness and insight if they are well planned and executed.

Make your trade show investment a wise investment. Start by setting objectives. Identify what you want to accomplish by being there. Do you want to generate sales leads, increase brand awareness, promote a new product or service?

When exhibiting at a trade show, you'll need to consider the costs of registration, travel, lodging, meals and transportation, and the cost of your booth space, which will vary by size and location. Research what booths will be around you and identify whether the site is a high-traffic or low-traffic area. The budget also will need to include booth fixtures such as signage, additional lighting, extra-thick carpeting, giveaways for booth visitors, etc.

Your trade show display should represent your company's overall image, so keep it tidy and organized, display products in a way that will draw customers into your booth, and place marketing materials in easy-to-find areas. And if your booth space allows, have seating available.

Hold a short training session for booth staffers to explain the objectives and what is expected of them at the show. Be sure supplies are on hand to conduct business: product literature, pens, paper, business cards, media kits and order forms. Check to make sure any slideshow presentation or internet connections are working properly.

Attracting attendees should be one of your key objectives. In addition to friendly customer service and an appealing trade show exhibit, branded giveaways should be something attendees can take away from the show and use.

Once you get show participants into your booth, staffers should provide friendly and timely greetings, and be prepared to answer questions, offer demonstrations, and be able to create interest in your products or services.

Post-show follow-up is crucial. Send an email, letter or make a phone call shortly after the show wraps up to thank those you met with, answer any further questions and provide additional information.

With adequate preparation, the right trade show exhibit, the right booth staff and timely follow-up, trade shows give businesses the opportunity to build strong relationships and ultimately turn those relationships into valued customers.

Original article – Post Crescent

Trade Show Displays Need to be Transportable

Joseph Coupal - Monday, November 07, 2011

When planning your trade show displays, you need to think about how you are going to transport your booth once it is created. The Exhibit Source will help you design portable trade show exhibits keeping transportation costs in mind.

If you are considering a tall trade show display, consider having it designed so it can be broken down easily.

If using a transportation company to move your trade show display, be sure to incorporate the transportation expenses into your trade show budget.

The Exhibit Source can build high quality, trade show booths that are transportable. But here are some tips if you are using a transportation company to move your display.

Contact the trade show organizers and find out what the earliest available delivery and set-up times are. If you know this you can provide a bigger delivery window to the transportation company and get off-peak rates.

Instead of printing your trade show materials beforehand if the trade show is located in another town or state, have your marketing material made into digital files. You can have them printed near the trade show location to save on transportation space and fuel.

Contact The Exhibit Source for portable and impressionable trade show displays.

All Sizes of Businesses Can Benefit from Trade Shows

Joseph Coupal - Monday, October 31, 2011

Trade shows are designed to let businesses meet numerous potential customers face-to-face in a short period of time.

Every size business does well at trade shows. Overall, booth space is inexpensive and small companies can usually afford attractive trade show displays. With creative marketing and trade show exhibits, small businesses can appear as substantial and profitable as larger corporations.

Those who use captivating and sophisticated trade show displays do well at trade shows no matter what their size, while those who show they are small and inexperienced can waste thousands of dollars and possibly do more harm than good.
 
Trade Show Benefits
 
The Trade Show Bureau claims that the average total cost of closing a sale in the field is $1,080, while the cost of closing a sale to a qualified trade show prospect is $419.
 
Generating sales leads is the most common reason exhibitors participate in trade shows. To do this, you need an appealing and compelling trade show booth. Contact The Exhibit Source for your display needs.

Trade Show Booth DOs and DON'Ts

Joseph Coupal - Thursday, October 27, 2011

Trade shows. For a small to medium sized company, preparing for them can be time consuming and overwhelming. What are some of the DO’s and DON’Ts of  trade show exhibits? Deciding what to include in your exhibit and how to set it up is one of the first decisions you’ll have to make. But even prior to that: how big is your booth and do you have electricity?

Once you have the answers to these questions, you can begin to think about the actual trade show displays, what you want and what you can do.

Don’t Jam Pack it. Often simple is better. Overcrowding a booth with products, logos, displays and information turn people away and don’t send a clear message of why attendees should stop there.

Make your message simple. What is the main objective? Is there one main product you want to push or introduce? Having fewer, but larger visual elements in your exhibit will reduce clutter and get more attention from attendee’s while creating a lasting impression.

Just a few products. Don’t bring your entire product line to the trade show. Just show the products you want to showcase or the products that make you the highest profit margin.

Moving trade show displays are better than static ones. Have something rotating or moving. At the least, have a tv showing a looping video.
 
If you have a large trade show booth, be sure to have an area set aside, with table and chairs to bring prospective customers to sit and chat.

If you have any questions or would like to discuss your trade show display, contact the Exhibit Source

Green Marketing Trade Show Displays

Joseph Coupal - Monday, October 17, 2011

The whole objective of a trade show display is to attract the right prospective clients to your trade show booth.
 
But what about your other marketing efforts? Perhaps part of your companies mission statement and marketing effort is bringing your company green. Recycled office stationary and recycling initiatives in your office are not where you need to stop with your efforts.

Is your company going green with its marketing efforts?

The Exhibit Source is proud to be New England's exclusive distributor of the full line of environmentally-friendly trade show display products, including modular exhibits, graphics, and accessories. Our recycled displays have the visual impact and durability you need, made from high quality products.

Theses trade show exhibits exclusively use materials that are renewable, recycled, and recyclable from bamboo plywood to fabric made of recycled soda bottles.  Green exhibits demonstrate your company's commitment to a sustainable environment.

Contact The Exhibit Source for stunning and “green” trade show exhibits.

Display Walls from the Exhibit Source

Joseph Coupal - Tuesday, October 11, 2011

Are you heading to a trade show? Are you trying to make a window display? Do you want the foyer in your business to stand out? Display walls from the Exhibit Source are the answer.

You get maximum exposure in high definition. You also get two options.
 
Set up your wall display, with no tools, in 10-15 minutes. Maximum graphic exposure because the aluminum frames are hidden. You can even take advantage of both sides of the frame with two different graphics.

These wall displays are elegant and durable, but best of all, they are simple to use and transport. So many uses for portable display walls. Contact The Exhibit Source for more information.

Trade Show Exhibits how You Want Them

Joseph Coupal - Monday, October 10, 2011

There are numerous trade shows this year in the Boston Area. If you want to stand out in the crowd you need a trade show exhibit that sets you apart, shows off your brand, and draws potential clients to your booth; but it also needs to function flawlessly.

You need large-scale graphics that utilize color saturation and seamless designs, and if you want it, you should have an exhibit up to 10' dimensions.

The Exhibit Source provides a complete selection of event and trade show exhibits for clients ranging from start-ups to Fortune 500 companies. Our concept-to-completion suite of services includes exhibit design, construction, shipping, install and dismantle, graphic design, and signage. With an extensive product line and custom modular trade show displays, we deliver the look of a custom exhibit with all the practical benefits of a modular product.

The Exhibit Source's turnkey approach factors in all aspects associated with cost and efficiency including graphics, show services, shipping, ease of installation, dismantle, and more for each marketing solution.

Contact the Exhibit Source for your trade show and event booth displays.

Grab the Attention at Trade Shows - We Know How

Joseph Coupal - Wednesday, October 05, 2011

Trade Shows can be expensive endeavors. It is important that you capture the right potential customer’s attention and draw them to your booth. In this scenario, a trade show exhibit that is different and captivating is always best.

The Exhibit Source is proud to announce the first ever fabric backlit pop up display. Our exclusive lighting system creates images with color and pop far beyond what traditional front lit systems achieve.

Grab customers’ attention! It has never been easier or more economical to own a 10 ft back lit trade show display.

Quality & value

Our Quick Fab™ is built from the highest quality components combined with a wrinkle resistant fabric graphic that stays attached to the frame. The ability to back light the fabric graphic, makes this the most reliable and versatile fabric pop up on the market. 

Lighting fixtures

Our exclusive Light Blanket creates a uniform glow to illuminate and draw attention to your graphics. Lighting fixtures use standard bulbs that can be found at most hardware stores. Light Blankets are easy to attach. Only one plug is required and will work with any standard outlet.

Portable & lightweight

The Backlit trade show display  is easy to set up - the display can be set up by one person in five minutes, with no tools, and the entire display, including the lights, collapses into a sturdy rolling hard case for convenient storage and mobility. Lights are wrapped in a protective fabric sleeve.

Contact The Exhibit Source for more information on eye catching exhibit ideas.


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