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Trade Show Planning

Joseph Coupal - Tuesday, October 04, 2011

A business needs great planning to master the deadline-driven world of trade shows.

Too often, important marketing planning gets overshadowed by urgent logistics planning. Because of the flood of deadlines, businesses get more distracted by the “what to do” rather than the “why to do” it.

But, it’s just as essential to plan your marketing. Things such as your goals for the show, your marketing messages for your graphics and staffers and creating a promotional trade show booth that will get more of the right people to your space.

In regards to your trade show booth
Four months out:

  • Pick Booth Staffers: Review last year’s qualified lead counts by booth staffer to identify the staffers you want. Be sure they can attend. Ask your best booth staffers who else they would recommend.
  • Research Technology: Consider how you can integrate technology into your trade show exhibit to help get more attention, tell your story, and facilitate better conversations between attendees and booth staffers.
  • Invite Exhibit Builders: If building a new trade show booth, set appointments to meet with exhibit builders and give them access to your key marketing decision-makers.
Two months out:
  • Choose Staffers: Finalize your booth staff choices.
  • Order Services: Order any show services you need according to your list from the show book.
  • Choose Your Exhibit Builder: Award the new build and then continue to quickly and thoughtfully respond to their questions and requests for graphics art to ensure timely completion of your new trade show exhibit.
  • Order Promotions: Select and order any promotional items you will be mailing pre-show. Some can take only a few days, some can take over a month, depending where they are made and imprinted.

Original article – TSNN.com

Do Not Use Mediocre Trade Show Booth Displays

Joseph Coupal - Tuesday, September 13, 2011

Did you know that your trade show booth display has about 3 seconds to stand out from the others?  In order to get the attention of the potential customer at a trade show, you need to set yourself apart in a crowd.

To get the job done, your trade show booth display needs to grab qualified prospects and draw them in. The Exhibit Source understands the importance of your trade show display, which is why we offer numerous options of display styles.

We offer ten foot and twenty foot displays that are lightweight and easily transported, effective displays “no tools required”, and table top designs with or without pop up enhancements. The Exhibit Source is perfectly able to help you design and create the perfect exhibit for your trade show booth .

Click “trade show exhibits” for more information.

A New Element to Corporate Interiors

Joseph Coupal - Tuesday, September 06, 2011

If you are looking for a way to impress clients, create an inspiring atmosphere for employees, or if you want to showcase certain areas to guests, The Exhibit Source is the answer.

We do not just provide a complete selection of event marketing and trade show exhibits; we can help you with your corporate interiors as well. Corporate interiors that make a statement, add inspiration and stimulation, and promote your brand, image and message.

ImageWalls prints can turn any design - photographs, unique design, logo, illustration or quotation - into wallpaper for your workspace setting. In the past, the thought of custom wallpaper-wallpaper that you imagined or designed-was not practical for an individual or a small business. ImageWalls has worked with its lab to invent the technology to produce truly custom wallpaper for one wall or 100 walls at an affordable price.

The Exhibit Source creates dynamic corporate interiors, transforming reception areas, conference rooms, training centers with large-format digital graphics and custom wallpaper. Contact us.

What is the Point of the Trade Show Really?

Joseph Coupal - Monday, August 29, 2011

Trade shows and exhibitions represent a significant opportunity to enhance brand and product visibility, promote new and existing products, generate leads and drive incremental sales.

While there are many benefits to trade show participation, such as learning about industry trends and cementing relationships with clients, the main point of trade shows is to meet new and prospective clients right? To get people to your booth so you can expose them to your goods and services and educate them as to why it would benefit them to use your company.

How do you do this? You do this with your trade show display. Everyone can put up a sign and give out a pen. But can your booth be the WOW factor, the memorable display at the trade show? Yes, it can.

Contact Exhibit Source and see how we can help you brainstorm ideas to drive the most clients to your trade show booth.

Done Right, Trade Shows are Money Well Spent

Joseph Coupal - Tuesday, August 23, 2011

In today’s economy, if your business is going to participate in a trade show, you need to make the most of it. Attending and exhibiting at a trade show are important aspects of your marketing campaign, and although marketing involves a budget, when done right you can be sure it is money well spent.

Trade shows are great opportunities to network, build relationships with customers, and invite prospects to explore your goods or services. With careful planning a trade show can give your company huge rewards. Get the most return on your investment; here are some trade show tips:

Plan your space.  Book your exhibit space early so you are in high traffic areas. If possible, find out everything you can about your space including what kind of other exhibits will be around you.  Your display should be eye catching, original and memorable. All of your signage and display items should be pleasing to the eye and designed to get attention.

Your booth should be the talk of the show.  A demonstration or interactive display will draw people’s interest and get them to cluster around your display. Large and creative displays that have a WOW factor will keep you in mind. A giveaway will attract people to your booth.  Having a drawing or a contest is an easy way to collect business cards from booth visitors. 

Use the location to your advantage.  If some of your clients or prospects are located in the same city where the show is being held, schedule additional meetings while you are in the area. Don’t forget to invite them to your booth, perhaps even buy there ticket.

Promote before the show.  To get the most traffic at your booth, send out announcements before the show inviting customers and potential customers to your booth.

Welcome to the Exhibit Source Blog

Joseph Coupal - Thursday, August 18, 2011

Welcome to the Exhibit Source Blog. Here you can find updates, ideas and news on cutting edge exhibits, marketing and trade show ideas and news about our business. Based in Newton, Massachusetts, The Exhibit Source serves the New England area as an authorized ExpoDealer.

The Exhibit Source provides a complete selection of event marketing and trade show exhibit solutions, from national trade show promotions and key product launches to small-scale training meetings.

We specialize in creating large-scale graphics that utilize color saturation and seamless designs, up to 10' dimensions. The Exhibit Source's turnkey approach factors in all aspects associated with cost and efficiency including graphics, show services, shipping, ease of installation, dismantle, and more for each marketing solution.

For more information on our services and how our marketing and trade show exhibits can drive potential customers to your booth, contact us.


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