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2011 B2B Trade Show Revenue Up 2.2%

- Friday, March 23, 2012

Business-to-business media industry revenue rose 6.9% last year—from $24.7 million to $26.4 million between 2010 and 2011—with trade shows making up 40% of that revenue, according to the latest report from American Business Media’s Business Information Network (BIN).

B2B media trade show revenue in 2011 increased 2.2%, from $10.2 million to $10.5 million, following two years of significant decline. Between 2009 and 2010, trade show revenue fell by 6.4 percent; the drop the year before was more than double that, at 15.8 percent.

Growth was seen across all four categories the BIN report measures in the b-to-b media space:

The BIN report is created with help from a number of partners, including the Center for Exhibition Industry Research and publishing service bureau Inquiry Management Systems.

Expo

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