Business-to-business media industry revenue rose 6.9% last year—from $24.7 million to $26.4 million between 2010 and 2011—with trade shows making up 40% of that revenue, according to the latest report from American Business Media’s Business Information Network (BIN).
B2B media trade show revenue in 2011 increased 2.2%, from $10.2 million to $10.5 million, following two years of significant decline. Between 2009 and 2010, trade show revenue fell by 6.4 percent; the drop the year before was more than double that, at 15.8 percent.
Growth was seen across all four categories the BIN report measures in the b-to-b media space:
- Digital advertising revenue jumped 22 percent to $6.3 million, contributing 24 percent to the total.
- Print advertising revenue increased 2.9 percent to $7.6 million, contributing 29 percent to the total.
- Data services—the smallest segment, at 7 percent—increased 6.5 percent to $1.9 million.
The BIN report is created with help from a number of partners, including the Center for Exhibition Industry Research and publishing service bureau Inquiry Management Systems.
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