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2019 Trade Show Trends

Joseph Coupal - Friday, June 14, 2019
The Exhibit Source, Boston, MA, Island exhibit

Trade show exhibits constantly evolve. It's important for trade show participants to stay up with the times in order to keep pace with the competition. The key to attract a larger audience and gain new leads is to offer something innovative and fresh to the eye. You can do this by integrating new ideas to your trade show exhibit designs that will enhance customer experience. Here are latest trade show trends that you might want to apply to your trade show display:

  • Client-Oriented Designs - This booth designs concentrate in meeting the specific needs of a customer. People tends to be more receptive to those who show concern to their actual needs than just excessive advertising.
  • Subtle Displays Over Flashy Designs - For 2019, the trade show industry goes mellow and less overwhelming. Instead of bright, extravagant displays, they encourage participants to create comfortable and relaxing booths. You may provide comfortable chairs, some snacks and cool water or coffee. A charging station is also a good addition to your booth.
  • Provide A Multi-Sensory Experience - Attract audiences more than just offering sights and sounds but also stimulating other senses. The aroma of a hot fresh coffee is sure inviting and this will increase foot traffic to your booth. While providing touchscreen information kiosk is a smart incorporation of touch to your display. For food industry, you may provide samples of your food products as marketing through tasting but otherwise, you can provide snacks or something to nibble on to your customers while they are checking out your booth.
  • Utilize Light Effects - Use strategic lighting to your booth. You may use backlit fabrics to draw new audiences while highlighting important contents of your ad. Again, make it simple and subtle. Overusing of lights will turn your display into an eye sore instead.
  • Use Modern Technology - Holographic walls, virtual reality demos, 360-degree videos are just few options you might want to incorporate to your booth. Just make sure to add them because they make sense within the context of your booth not just because they are new and techy.

If you want to incorporate these new trends to your next trade show design, contact The Exhibit Source. Our professional trade show designers will deliver for you!

Opt For Green Trade Show Exhibits

Joseph Coupal - Friday, June 07, 2019
The Exhibit Source - Trade show exhibit rentals in Boston, MA

As people increasingly seek green solutions, it only make sense that we in the trade show industry increasingly deliver upon this green need. At the Exhibit Source, we take green engineering seriously when designing our displays. If environmentally friendly trade show exhibits are important to you, turn to The Exhibit Source to create your next display.

The Exhibit Source provides earth-friendly trade show booths. We only use renewable materials within the construct of all our products. We are dedicated in keeping our environment sustainable and so we make sure materials are well-utilized to reduce wastes. Our rental trade show exhibit business involves a significant amount of product reuse. We don’t discard our rental trade show displays, rather, we utilize elements of previously used displays and customize them according to new display concept designs. With our refined and seamless work, they look brand new but are secured at a lower production cost.

It is our social responsibility to ensure our marketing tools does not contribute elements that can damage our environment. We should patronize green trade show marketing not only because it can make an impression to our clients but more importantly, to help keep our surroundings safe and healthy for everybody. For more information about green trade show displays, contact The Exhibit Source.

Corporate Interior Design Services For Smart Workspace Arrangement

Joseph Coupal - Friday, May 31, 2019
The Exhibit Source - Corporate interiors in Boston, MA

A drab look of your business space reflects upon your company's service. Drab space has a negative effect on employee morale, their productivity, and ultimately your profit margin. Perhaps, it's time to investigate a workspace makeover. The Exhibit Source’s Corporate Interior Design Services can help you turn less than attractive office space into a dynamic interior environment that you and your employees will be proud of.

The Exhibit Source can help you design and style your office space to make it more professional-looking, organized and presentable. Our team of design professionals will spruce things up into a more conducive workplace for your employees. We will consult you and deliver solutions on how to organize your documents and files to make it more convenient to access. We deliver brilliant layouts that meet our client's aesthetic and functional requirements as we infuse company's brand and culture into our design.

The Exhibit Source’s Corporate Interior Designs in Boston, MA guarantees customer satisfaction as we deliver results that exceed their expectations. Renovating your business interior requires a lot of work and decision-making, but with our help we can ease the tasks. So for a hassle-free workspace touch up, contact The Exhibit Source.

Ace Your Trade Show Event with These Helpful Tips

Joseph Coupal - Friday, May 24, 2019
The Exhibit Source - Trade Show Exhibit

Venturing into trade show expos is not something to take lightly. There is risk as trade shows can amount to a significant percentage of your marketing budget. The trade show display is but one trade show-related expenditure so you need to plan your game on how to succeed in this undertaking.

Here are some tips and strategies to make your trade show investments prosper:

  • Get a bigger floor space for your booth and make your booth large as well
  • Get the space near the hub of the traffic or larger competitor
  • Corner spaces are strategic
  • Make your trade show display pop by adding a backlight
  • Get bold and clear designs that both attracts and delivers your message effectively
  • Do not overdo your design, just use one to three key image and wordings and make it pop, clear and concise.
  • Your graphics should be a right blend of images and texts. Make it appealing and easy to the eye.
  • Include benefit statements to your graphics
  • Replace dull and boring displays. Spruce up your trade show booth with advanced technology such as videos and interactive kiosks.
  • Make the structural design of your trade show booth more accessible and welcoming
  • ick attractive color scheme and make sure your message matches with your other marketing materials.
  • Make your trade show exhibit unique and standout from the rest of the participants
  • Maintain your area tidy and clean the entire event
  • Use an interesting concept that would leave a mark to your prospects and customers so your business can easily be remembered.

To learn more on how to nail your trade show exhibit venture, contact The Exhibit Source.

Incorporating Video Technology Into Your Trade Show Exhibit

Joseph Coupal - Friday, May 17, 2019

If you seek greater impact to your trade show display, incorporating a video element to your trade show exhibit is a brilliant idea. Videos are an excellent marketing material that can professionally present your products or services to your customers. With a well-crafted video presentation, the viewers can easily grasp your product information in just a 3-5-minute streaming.

Offering brochures and leaflets are the most common way to inform people about your business, your promotions and offerings. But more often than not, people politely refuse to take these fliers. Most that do accept them place them directly into bags and never to be viewed again. Many go directly into trash. Aside from that, a piece of paper cannot hold enough information that can convince prospects. On the other hand, videos integrated within your trade show exhibit will not only demand attention but it can also subject prospects to your entire marketing message. A 3-minute video demonstration can already show off what you and your business can do.

You may also record testimonial videos from your current customers. These are powerful video presentation that can really persuade more prospects. So if you are thinking of installing a video technology to your trade show booth in Boston, MA for an added exposure, contact The Exhibit Source. We are the leader in cutting edge event technology.

Professional Corporate Interior Design For Effective Business Promotion

Joseph Coupal - Friday, May 10, 2019
The Exhibit Source Corporate Interior Design in Boston, MA

Your commercial space is more than mere workspace. It serves as the face of your business to your customers. In order to ensure that every potential customer who enters your building is served with an air of business excellence, you need to pay special attention to how your office design is set. A well designed corporate interior will help you convince prospects that you are running an established and reputable business.

When you prioritize corporate interior design, you are not just providing a healthy and conducive workplace for your employees but also giving your company a positive identity. Customers will feel more secure and comfortable when you provide them with a comfortable and visually appealing reception area. You boost employees morale and efficiency when they have an organized and professional-looking work space.

Investing in corporate interior designs in Boston, MA is a cost-effective choice. Your strategically designed corporate space functions as an effective marketing tool. Your current promotions, packages and deals together with your company's good reviews and previous works can be smartly integrated into your walls so your clients and prospects can see them.

For more information about corporate interior designs, contact The Exhibit Source.

Standout In The Crowd with Island Trade Show Exhibits

Joseph Coupal - Thursday, April 25, 2019
The Exhibit Source - Island trade show exhibit designs

If you want to supercharge your business marketing success, consider Portable Island Trade Show Booths. This exhibit design fully maximizes the space that you lease on the trade show floor. With its competitive height and 360-degree view, your customers can easily locate your booth and can access it from all directions.

The structural design of the Island trade show exhibit display is purposefully made to standout. Trade fairs are swarmed with competitors so you need to make your booth fully visible as necessary. Expect your business rivals to be all out so if you want to make your investment worthwhile, make sure your exhibit display is a head-turner and eye-catching. An island trade show display with stunning graphic visual images that are strategically and professionally designed can help you ace the competition.

If you are decided to kick your business marketing up a notch, contact The Exhibit Source. We can make your island trade show booth visibly stunning with high-resolution prints, ambient lighting and other accessories. With our expertise, your trade show exhibit will be a smashing success.

Trade Show Rentals – Custom Booths For Tight Budgets

Joseph Coupal - Thursday, April 18, 2019
The Exhibit Source portable promotional kiosks in Newton, MA

Many entrepreneurs promote their goods and services at trade shows. However, owning a trade show display can be an expensive marketing decision given potentially significant procurement, maintenance, and storage expenses. You must consider the pros and cons of tradeshow exhibit ownership. When ownership of your exhibit just does not add up, opt for the large selection of trade show exhibit rental solutions here in Boston, MA.

Trade show rentals offer the same high quality booths as new ones but in a fraction of a price. You can personalize the setup of your rental to match your company’s concept and branding. With hundreds of template options that enable modification of current graphic and structural design, you can surely create an effective exhibit display which can deliver marketing success.

For businesses that have tight budget, trade show rental presents a cost-effective solution. Since there are no ownership obligations, renters can stick within their allocated funds. This strategy also allows you to rent multiple trade show booths when you are participating in different marketing sites ongoing at the same time.

For more information about trade show rentals, contact The Exhibit Source.

Corporate Interiors - Build Your Brand without Breaking the Bank

Joseph Coupal - Thursday, April 11, 2019
The Exhibit Source - Corporate interiors in Boston, MA

A business’s corporate interiors speak a lot about the company. For this reason, it is imperative that owners invest in well-designed interiors that let you build your brand but without breaking the bank.

Companies build buildings not just so that they can house their human resource and equipment but also to promote the brand. Custom corporate external building design is critically important but it what is inside speaks louder than what’s outside. The interior of the building is part of the corporate climate’s soul. For entrepreneurs seeking to build a custom corporate climate they wisely invest in polished and professional corporate interior designs.

Corporate interiors help the company secure a good and lasting impression. Interior design bosting attention to detail delivers the factual conclusion that your company puts the needed attention to the little things that separate the good from the best. The colors to be used, the arrangement of the chairs and tables, the positioning of front line employees, the curtains and blinds, the dividers, and everything else will be taken into consideration when talking about corporate interiors.

Our corporate interior designers here in Boston, MA ensure that the our business clients put their best foot forward each and every time their clients walk through the door. When done professionally, corporate interiors will help close deals, open new relationships, and contribute largely in the goal of the company to uphold an image of excellence.

To find out more about the available options for developing unique and dynamic corporate interior designs, contact The Exhibit Source.

Table Top Trade Show Displays – Business Development Accelerators

Joseph Coupal - Monday, April 01, 2019
The Exhibit Source - Trade show table top displays in Boston, MA

When doing business, there are three important things that entrepreneurs should ensure: product, price, and promotion. So given that you already have a product now you must address your marketing strategy. Trade shows are alive and well in American business and the great news for you business owners is that there is a wide range of rental trade show displays for you to choose from. If trade show promotion of your goods and/or services is part of your marketing plan, then consider The Exhibit Source’s trade show table top displays here in Boston, MA.

Your trade show promotion can make a huge positive difference in your revenue generation. Your competitors are likely using trade shows in their marketing strategy. Luckily for your business owners out there, there is no need to purchase, own, and maintain your own trade show displays. Our portable table top displays can deliver rock solid marketing effect without the high cost of trade show display ownership.

To find out more about trade show table top displays and other marketing options, contact The Exhibit Source.


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