5 Benefits of Trade Show Marketing

- Thursday, November 15, 2012

There are five concrete benefits for decision makers to consider when determining the fiscal viability of investing in a trade show exhibit and actively participating in a trade show.
1. Cost effective. Trade shows offer the opportunity for hundreds, if not thousands, of potential buyers to view your products during a single event which reduces the cost per acquired sale.

2. Time saving. For the same reason, trade shows save time and the cost associated with individual sales calls and the travel involved presenting products one buyer at a time.

3. Building customer relationships. For many businesses, the only time they are able to meet with customers face-to-face is through a trade show. The opportunity to connect in person with customers and potential customers helps to solidify the relationship and leads to additional sales opportunities.

4. Hands on experience. The best traditional and new media marketing in the world can't take the place of the opportunity to actually see, feel, taste, touch and experience your products. Trade show displays allow buyers to try your products "on for size" and see the potential solutions you offer.

5. Industry trends research. Participating and attending trade shows not only allow you to display and present your products but also afford your sales executives the opportunity to see firsthand what the other businesses in your industry are presenting. Learn and listen to peers, vendors, suppliers and customers to hear what the latest trends are for your industry.

For the first time trade show participant, the most effective and efficient way to plan and prepare for your experience is to partner with a company who offers vast knowledge and expertise. The Exhibit Source offers a menu of trade show services: Event Management Tools, consulting, designing and building custom trade show displays, and a comprehensive knowledge of trade show graphics customized for your individual trade show display. Contact us.

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