We just started the final quarter of the calendar year and many marketing professionals are looking to spend their quarterly marketing budget before they lose it. There are many different avenues one can take when deciding what is the best fit for your organization. Depending on your goals, each option provides a different impact on you sales pipeline. However, trade show marketing is a lucrative way to bring leads into your sales funnel.
Trade Shows/Conferences: Trade shows are making a big return for many marketing departments; the problem is deciding which one you will invest in to provide the biggest return.
On any given week there are at least one or two conferences or shows worth attending, but which makes the most sense for your organization? Gauging the ROI on a trade show booth investment can be difficult because most people don’t close business during a booth stop. Trade show booths are great at creating word of mouth buzz (as long as they are done right) and providing prospects for your inside sales team to follow up with.
For information on creating the right trade show exhibit, contact The Exhibit Source.
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