If you are attending a trade show, you need to work your trade show booth effectively. Make sure you match your message to the audience, the particular attendees going to the show. Also know how you’re going to promote that message to get people to your trade show booth. Be sure you have a very specific plan to follow up with anyone you talk to and capitalize on that.
A pre-show marketing strategy is very important. Promote that you’re business is going to be there, for example, include that information on your website, promote your participation on social media sites, send out mailings to invite people to stop by, and send emails and newsletters and include that information. The more people who see your name, logo and message, the greater the chance that as they tour the exhibition hall, they’re going to seek out your trade show booth.
Also, create a concise message that matches the audience and then have properly trained booth staff to get everyone on the same page, looking toward the same goal and delivering the same message.
For assistance in creating a trade show display for which trade show attendees will stop, contact the Exhibit Source.
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