One of the biggest challenges for retail businesses is getting the word out to customers, something that’s now even more important during a still struggling economy.
Local companies are finding new ways to market their products and services, through trade shows and events.
At shows, many small businesses will say that for independent stores, the hands-on selection process, from a variety of regional and national vendors helps make each trade show booth unique.
You can walk around to find different styles and brands that you like, and you can place really small orders. Trade shows let you choose things for your store that you like and that are the best fit for your atmosphere.
On the other end of the system, hoping that such local shops — and even big-name décor stores like Macy’s or Target - will pick up small designer lines, small designers head to trade shows too.
Small designers find that trade shows are a great investment. “Think about how many outlets go to trade shows to find new lines they want in a store. Trade shows are a great investment."
In the coming years, one designer in particular plans to take her products to trade shows throughout the United States.
“For us, right now, trade shows are definitely the way to go because our reputation is growing,” she said. “After opening right at the very wrong time nearly six years ago, we’ve survived and are moving forward. It’s definitely a new chapter.”
For information on how to take advantage of trade show marketing and making a big impression for your small business, contact The Exhibit Source.
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