In a precarious economy small business owners must adapt and consider new ways to market their products and services. Trade Show marketing is a great way to do exactly that.
Studies show that trade shows and exhibitions are valued among marketers. 73% of executives rate trade shows as highly valuable in helping their company achieve business objectives.
According to a recent study, exhibiting during a recession makes sound business sense. Researchers highlighted the stable nature of trade shows and and consider trade show marketing a continued value for exhibitors.
There are many reasons why:
- Exhibiting allows businesses to reinforce brand presence, position, and reputation. It is a cost effective strategy that offers measurable ROI.
- Trade shows allow potential customers to come to you rather than chasing new clients yourself.
Yes Magazine
