Social media and online technology may be considered the leader in sales and marketing today, but trade shows are enjoying a strong resurgence and generating hundreds of millions dollars in sales.
This surge in trade show attendance is attracting growing marketing budgets from many hundreds of business exhibitors. Businesses are seeing value in selling their business products face-to-face with target industry customers.
Trade shows are designed to let businesses meet potential customers face-to-face in order to show off their brand, company and their goods and services. In fact, no sensible B2B marketer would argue the conversion rate statistics from selling face-to-face versus a Google ad.
Trade show exhibit companies work with their clients to create strong show brands to build and further grow sales. Every size business can be successful at trade shows. With creative marketing and well-done trade show displays, small businesses can market to customers of any size, including larger corporations.
The Trade Show Bureau claims that the average total cost of closing a sale in the field is $1,080, while the cost of closing a sale to a qualified trade show prospect is $419. Considering that the most common reason to attend a trade show is to generate leads and sales, this is a great metric showing the ROI of an effective trade show exhibit and show presence.
Contact The Exhibit Source for your display needs.
Excerpts - Scoop.co