A results of a recent campaign were released in which companies that choose trade show marketing shared their ideas for a dream trade show exhibit.
Participants answered up to five open-ended questions about their top wishes for their exhibit.
Below, companies share what they want and need to make their trade show programs soar, regardless of being restricted by tight budgets or limited resources.
- Out with the old in with the new (builds): New builds are at the top of many exhibitor's wish lists. They are even taking a back seat to "greener" exhibit solutions sited in previous years.
- Tech Inspired Solutions: Technology's ability to create interactive and exciting experiences is not lost on exhibit marketing professionals. They want more of it.
- Practical Solutions: While exhibit professionals want the "Wow!" factor, they also want trade show booths that are practical and effective.
- Quality Staff: Booth staff are the heart and soul of an exhibit. Marketing professionals want better programs to ensure staff are prepared and bring their "A game" to each and every trade show.
- Sophisticated metrics: Measuring ROI is easier in theory, but tends to fall to the wayside. However, knowing that valuing a trade show program can boost both budgets and careers, event marketing professionals desire the ability to qualify, track and report results.
- Better Partners: Last, but not least, event marketers want exhibit companies who intrinsically understand their business.
For more information on creating your dream trade show exhibit, contact The Exhibit Source.
Exhibitor Magazine
