If your business is heading to its first trade show, don’t be intimidated by your first trade show exhibit buying experience. First, think about what your marketing objectives are and let that strategy dictate your exhibit marketing needs. Now, depending on your goals, consider if you need to purchase a custom exhibit, or if you can purchase a portable exhibit, modular exhibit, or hybrid exhibit which are less expensive. Most importantly, the earlier you start to plan the better.
In buying your first exhibit, a lot of questions will arise; getting advice will help you make the right decisions. There are different types of exhibits which can meet different needs. How you plan to use the exhibit, your image and your budget will dictate what type of trade show exhibit you can buy.
The Exhibit Source can custom design your trade show display or you can buy an exhibit system, which is an alternative to the high cost of having one custom designed. Exhibit systems includes portable, modular, and hybrid exhibits, which are evolving towards custom-crafted exhibits, and custom designed trade show exhibits are evolving towards exhibit systems, both have distinct advantages. Making the decision as to which style exhibit to purchase is where an exhibit consultant can be very useful.
For more information on types and styles of trade show exhibits, contact The Exhibit Source in Newton.
