“One of the main benefits of appearing at a trade show over selling to individuals is that it’s just like running a retail store. People are coming in the door to talk to you,” Linda Bishop, founder of sales training and marketing consulting firm Thought Transformation, told IMT. “What you should be looking at is the value of a sale. You can look at it as the value of a single sale, or as the lifetime value of a client. If selling to one or two or three people will pay for a trade show, it’s a good place for you to be.”
According to data from the Center for Exhibition Industry Research (CEIR), 88% of the attendees at a trade show usually haven’t been seen by a member of your company’s sales staff in the past year, and 70% plan to buy one or more products. On average, 76% of attendees ask for quotes and 26% end up signing purchase orders. Seventy-two percent of visitors say the show itself influences their buying decisions.
The positive impact of exhibiting at a trade show isn’t confined just to the event, as 87 percent of attendees will pass along some of the information they obtained at the show, and 64 percent will tell at least six other people about it. From a sales perspective, shows can also be highly cost-effective — it costs 22 percent less to contact a potential buyer at a show than through traditional field sales calls.
The Exhibit Source provides a complete selection of event marketing and trade show exhibit solution. Whether you are attending national trade show promotions (where you may need rent 20x20 trade show displays or larger) or simply need support for small-scale training meetings (where a 10x10 Tabletop promotional display is best), we are ready and able to serve your business needs. Our services include exhibit design and construction, graphic design, signage, shipping, and installation and dismantle logistics. With an extensive product line and custom modular displays, we deliver a standout custom look with all the practical benefits of a modular product.
