Handing out a brochure and repeating your elevator pitch is the old way of marketing at trade shows. Now, you can equip your trade show display with technology and interactive features that draw potential customers to your exhibit with minimal effort.
Captive audiences ask the right questions and allow you to start those critical conversations. People like to be in control, and they will be with a digitally equipped, modern and interactive display.
There are a few different ways to incorporate interactive elements into your next trade show display.
Video and Monitor Displays – A video display does a few things to make your trade show experience more fruitful. They make it easier for you. Instead of making the standard sales pitch constantly, you can showcase your company’s digital creations.
Kiosks– Instead of, or in addition to, the more standard display tables, include a kiosk in your next trade show display. Kiosks can be equipped with iPads or laptops, which can be used to increase the interactivity level at your exhibit. It’s the perfect display element to let attendees browse your company’s latest mobile application release or web application.
Workstations – Workstations are similar to kiosks but provide a larger work area and the option of including seating. Workstations are ideal for having attendees fill out a needs analysis or take a few minutes to test out a web application. They’re also useful for sitting down for a one-to-one conversation or taking more in-depth information from a potential client or customer. Workstations are often used as a supplemental element, providing a separate area for more engaged interaction while the main display area is manned by another team member.
For more information on interactive trade show displays, contact The Exhibit Source in Newton.
Marketingtechnews.com
