Maximize your Trade Show Booth - Boston

- Monday, April 14, 2014

Even though the recession led companies to curtail trade show appearances, many of those companies have returned to exhibiting at trade shows for two simple reasons:

  1. It usually costs less to develop a viable lead at a trade show than through traditional field sales calls.
  2. Attendees at trade shows are often looking to buy now and have the authority to do so.

Because it’s trade show season, there’s no better time than the present to go over some trade show marketing basics so you can make the most of your budget. Let’s look at some of the primary questions you should be asking as you prepare to exhibit.

What should be the focus of your trade show marketing?

A better way to phrase this question is “What message or product/service thrust will enable you to gain the most traction in the marketplace or will enable you to generate the most revenue?” Such messaging may include:

Once you have decided on a direction or theme, make sure it is reinforced in the trade show booth design as well as in all collateral and promotional items distributed at the show.

How do you get people to stop by your booth? There are many things you can do to drive people to your booth, and the following tactics have been proven to work for many businesses:

How should you prepare your trade show booth? The booth design itself should be clean, easy-to-read and relate to the overall message/theme. On average, you have under 5 seconds to catch a passerby’s attention, so the creative should function like a billboard, with a dominant image and very little text.

As for booth layout and staff, here are a few things to keep in mind:

For more information on creative trade show booths, contact The Exhibit Source.

Denver Business Journal

FTP File Uploading Information

Please fill out the form and attach the file you want to upload to us.

Upload Information

Fill out the form below