1. What do you most want people to know when they walk by your trade show booth
You don’t have a lot of time to catch a person’s attention at a trade show. So, you need to make sure you pinpoint what people MUST learn about your company in that moment that they see your booth graphics. Should the graphics feature a product or a corporate message? Should the graphics pick up the look of your ads or should they be different? What should your message be? All of this needs to be thought over carefully so that your booth will create the biggest impact possible.
2. Think about lines of vision
A common mistake is to place important graphics or copy too high or too low on a graphic. This of course defeats the whole purpose of having well-designed trade show booth graphics. If people can’t see your message they can’t react well to your message.
3. Don’t burden your trade show exhibit graphics with lots of copy
People are not going to have the time or inclination to stand outside your booth for five minutes so that they can read your masterfully crafted copy. When it comes to copy for booth graphics, less is more. Let the images you select speak for themselves.
4. Make sure your images will hold up in larger sizes
Often times there is an image that you have used on a website or in an ad that you think would look great in a booth graphic. However, make sure the image you want to use has the proper resolution so that if you need it bigger it will still look ok. Few things will make your graphics look worse than a fuzzy image that is not meant to look fuzzy!
5. Make sure your trade show booth graphics reflect the rest of your marketing
It is very important that your presence at a trade show or conference reflects the message you are promoting across all other marketing channels. If you are promoting a new product in your advertising or in your social media marketing, that new product message should appear in your booth graphics somewhere. If you have developed a new corporate theme for the year, that should be reflected in the booth graphics.
For more information on trade show booth displays, contact The Exhibit Source.
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