Trade show marketing is a good investment, with fantastic ROI when done right. However, they do take an investment in time. But there is a way to save time once you are at the show in the design of the trade show booth.
Exhibit Design:
SAVE TIME: Get a trade show display that is faster to set up and tear down. That way you can arrive later at the show, and leave the same day the show ends, saving a day or two. The Exhibit Source can create trade show booths which set up in a fraction of the time. They also offer portable displays as well as traditional custom trade show exhibits.
INVEST TIME: Figure out what really separates you from your competitors in the eyes of your best buyers, and make that as explicit as you can on your exhibit graphics. Make it very clear what products and services you offer. That way, your exhibit will help filter visitors, so only more qualified leads walk into your booth, and you waste less time with unqualified prospects.
For more information on trade show booths that save time and make a big impact, contact The Exhibit Source.
Excerpts – B2C
