A B2B marketing professional and a self-described "big believer in trade shows," recently shared a list of ways to make an exhibitor's experience at an expo the best it can be.
Here are a few excerpts from his suggestions:
Use a professional exhibit. Walk around a show sometime and notice that the best presenters have the biggest crowds...They have personality plus. That’s what they do for a living. They will also deliver the message consistently. Non-professional trade show booths have few of these aspects that make all the difference. Be sure your trade show booth is professional and well thought out.
Dress everyone on the team the exact same. I’m talking about choosing both a branded shirt and a specific color and style of pants, so everyone really does look like they are a team. It’s not that easy to execute, but worth the effort.
Keep the trade show booth spotless. It’s often real hard to tell everyone that they can’t leave their coat, rolling laptop bag and bulging trade show stuff bag in the booth...But it must be done. If you don’t have adequate storage space in the booth, warn attendees in advance (every time you communicate with them) and have alternative options.
For more information on Trade Show Exhibits, contact The Exhibit Source.
International Meetings Review