Rental Trade Show Displays – Creative New Designs Every Time

- Friday, June 28, 2019
The Exhibit Source - Trade Show Exhibit Rentals in Boston, MA

Choosing rental trade show display offer you the opportunity to vary your company’s look and feel at each trade show that you enter. Rental trade show displays presents a convenient way to update your graphic design and get a fresh look every trade show event. It’s a practical decision especially when you have several shows happening at the same time.

Another way to enhance the look of your trade show exhibit is to rent extra components that complement your exhibits. Combining rental and ownership makes your exhibit new and fascinating which encourages people within the trade show floor to converse with you. At The Exhibit Source, you may also rent other essential components such as interactive kiosks, furniture and counters so you can provide a comfortable setup and the best possible experience to your potential clientele.

If you seek advice for rental trade show booths, contact The Exhibit Source. We can help you create a well-crafted exhibit so you can attract more audience and provide a conducive place for business promotions and transactions. We'll make sure you and your potential customers will have an awesome experience during the trade show event without you spending more.

How To Staff Your Trade Show

- Friday, June 21, 2019
The Exhibit Source, Boston, MA

Your staff plays a vital role to make your trade show exhibit fruitful. They ensure the company sales and lead generation are constantly moving. Selecting the right people to represent your company is critical. Thus, we laid out some things to consider when choosing and preparing representatives for your trade show booth.

Select The Right People

Determine who among your team is interested in booth marketing and will likely perform well in an exhibit environment. Select people who display an approachable and friendly personality. Also, choose someone who knows your company very well so they can promote the details and history of your business effectively while establishing strong connection to potential clients.

Specify Roles and Duties

It’s important that your staff are aware of their specific roles and can perform them proficiently. Their strong points will enhance your booth impression as they provide the best possible experience to potential customers.

The following positions are integral and duties must be defined to ensure an effective team:

Crowd Gatherer - lead the people into your booth

Host - welcomes those who visit your booth

Presenter - demos your product or services

Lead Generator - receive orders, schedule appointments, and gather contact details for monitoring after the event.

Get Them Ready

Educate staff about the right practices for success. Practice them with difficult client conversations so they can develop strategies to handle rejections and how to answer FAQs about your company. Teaching your team how to respond properly to customers ensure your core values are well-demonstrated.

For more information about trade show, contact The Exhibit Source.

2019 Trade Show Trends

- Friday, June 14, 2019
The Exhibit Source, Boston, MA, Island exhibit

Trade show exhibits constantly evolve. It's important for trade show participants to stay up with the times in order to keep pace with the competition. The key to attract a larger audience and gain new leads is to offer something innovative and fresh to the eye. You can do this by integrating new ideas to your trade show exhibit designs that will enhance customer experience. Here are latest trade show trends that you might want to apply to your trade show display:

  • Client-Oriented Designs - This booth designs concentrate in meeting the specific needs of a customer. People tends to be more receptive to those who show concern to their actual needs than just excessive advertising.
  • Subtle Displays Over Flashy Designs - For 2019, the trade show industry goes mellow and less overwhelming. Instead of bright, extravagant displays, they encourage participants to create comfortable and relaxing booths. You may provide comfortable chairs, some snacks and cool water or coffee. A charging station is also a good addition to your booth.
  • Provide A Multi-Sensory Experience - Attract audiences more than just offering sights and sounds but also stimulating other senses. The aroma of a hot fresh coffee is sure inviting and this will increase foot traffic to your booth. While providing touchscreen information kiosk is a smart incorporation of touch to your display. For food industry, you may provide samples of your food products as marketing through tasting but otherwise, you can provide snacks or something to nibble on to your customers while they are checking out your booth.
  • Utilize Light Effects - Use strategic lighting to your booth. You may use backlit fabrics to draw new audiences while highlighting important contents of your ad. Again, make it simple and subtle. Overusing of lights will turn your display into an eye sore instead.
  • Use Modern Technology - Holographic walls, virtual reality demos, 360-degree videos are just few options you might want to incorporate to your booth. Just make sure to add them because they make sense within the context of your booth not just because they are new and techy.

If you want to incorporate these new trends to your next trade show design, contact The Exhibit Source. Our professional trade show designers will deliver for you!

Opt For Green Trade Show Exhibits

- Friday, June 07, 2019
The Exhibit Source - Trade show exhibit rentals in Boston, MA

As people increasingly seek green solutions, it only make sense that we in the trade show industry increasingly deliver upon this green need. At the Exhibit Source, we take green engineering seriously when designing our displays. If environmentally friendly trade show exhibits are important to you, turn to The Exhibit Source to create your next display.

The Exhibit Source provides earth-friendly trade show booths. We only use renewable materials within the construct of all our products. We are dedicated in keeping our environment sustainable and so we make sure materials are well-utilized to reduce wastes. Our rental trade show exhibit business involves a significant amount of product reuse. We don’t discard our rental trade show displays, rather, we utilize elements of previously used displays and customize them according to new display concept designs. With our refined and seamless work, they look brand new but are secured at a lower production cost.

It is our social responsibility to ensure our marketing tools does not contribute elements that can damage our environment. We should patronize green trade show marketing not only because it can make an impression to our clients but more importantly, to help keep our surroundings safe and healthy for everybody. For more information about green trade show displays, contact The Exhibit Source.


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