Backlit Pop-up Displays for Your Trade Show Exhibit from Exhibit Source - Newton

- Thursday, May 30, 2013

Are you looking for a quick and economical way to add pop to your trade show exhibit? If so, Exhibit Source has the solution. This is the first ever fabric backlit pop up display called Backlit Quick Fab ™. Our exclusive lighting system creates images with color and pop far beyond what traditional front lit systems achieve.

You can now grab your customers’ attention with this backlit trade show display! It has never been easier or more economical to own a 10 ft backlit display for your trade show exhibit. Show your product to all of your potential customers by easily adding this backlit display to your exhibit.

For quality and value our Quick Fab™ is built from the highest quality components combined with a wrinkle resistant fabric graphic that stays attached to the frame. The ability to backlight the fabric graphic, makes this the most reliable and versatile fabric pop up display on the market.

Grabbing your new or potential customers’ attention at a trade show has never been easier or more economical. You can own an affordable and effective 10 ft backlit display for your trade show exhibit.

This display is also a lighting fixture.  This fabric backlit display creates a uniform glow to illuminate and draw attention to your graphics. And it uses standard bulbs for your convenience. Light Blankets are easy to attach, and assemble. Only one plug is required and it will work with any standard outlet. Lighting packages can also be added to existing frames.

It is portable and lightweight too. The Backlit Quick Fab ™ is easy to set up too. The display can be set up by one person in five minutes, with no tools. The entire display, including the lights, collapses into a sturdy rolling hard case for convenient storage and mobility. Lights are wrapped in a protective fabric sleeve.

For more information, contact The Exhibit Source.

Measuring Trade Show Exhibiting - Newton

- Friday, May 24, 2013

You should have high expectations for your trade show exhibit. Companies spend thousands of dollars in the production of an exhibit, but very little in tracking the success of it.

Here is insight into why trade shows are not routinely evaluated and what must change in the industry to make evaluation a more acceptable and legitimate part of the process.

If you ask the typical exhibitor at a trade show “what percent of the entire cost of the exhibiting process is allocated to measurement and evaluation? The answer would most likely be rounded to zero.

Why is trade show measurement and evaluation stuck at zero?

For many exhibitors, measurement and evaluation is considered to be add-on, extra work, and not as enjoyable as other tasks, so it is often not planned or executed well. The follow-up to evaluate success is rarely achieved.

The cost of measurement and evaluation for the trade show process should be compared to the trade show budget. Consider the total annual budget – not only the trade show exhibit fees, travel, and the time of those involved, but all expenses tied to the exhibit. When all of these costs are considered, 3-5% should be spent on measurement and evaluation. This is necessary to plan for measurement, collect the data, use the data in meaningful ways to drive improvements, and ultimately, show the success of the exhibiting process.

In today's economic climate, exhibitors must collect data, analyze the data in meaningful ways, and then make decisions about the process. Measurement and evaluation should always be a part of the trade show exhibit, just like planning and designing the exhibit, developing the material for distribution, and preparing the team members to work there.

Dentistry IQ

Trade Show Displays and How to Make the Most of Them- Newton, MA

- Tuesday, May 14, 2013

Trade show exhibits provide many benefits that other marketing techniques don’t. Trade shows give you face-to-face engagement, networking and product displays that are perfect for overall marketing. When designing your trade show exhibit, remember that your competition is there too vying for your customer base as well.  To bring customers to your trade show booth, it is imperative that your display effectively stands out from the crowd.

Effective ways to get your trade show exhibits to stand out:

Height: Because most displays are around 8’, creating a trade show booth that is 10’ or more sets you apart and makes you easy to find.

Color: The color of your trade show booth should provide a contrast and be visually appealing. Remember it is a backdrop for your images and message.

Signs: Prominently display your brand logo throughout the booth display. Use additional customized banners and remember you can never have too much signage.

Graphics: Invest in your brand with the right graphics. Other than your logo, trade show exhibits should also have the latest product graphics and images so everyone who visits your booth knows who you are and what you do.

Flooring: Use customized carpeting to have your trade show booth visually stand out.

Customized lighting: Many venues don’t have enough or the right lighting. Be prepared with your own lighting. Make your trade show booth the brightest and easiest to find.

For more information on trade show display design in Newton, MA, contact The Exhibit Source.

Effective Trade Show Marketing- MA

- Wednesday, May 08, 2013
B2B marketers continue to rate trade show events as their most effective marketing tactic (71%). However, to make the most of an event, and see real return on your investment, you need to create a solid strategy and execute.

If you’ve been to a trade show, half of the exhibits seem to be effective, attracting large crowds, and the other half seem to generate no interest and are filled with employees who look bored and envious of the booths around them.

Some companies benefit from trade shows, and others wonder whether their time and money was worth it. With some proper strategizing and planning, your trade show efforts can get the results that you need it to.

Here are important steps to an effective trade show marketing strategy.

Plan far in advance

Many times companies register far in advance for the trade show, and then forget about it; or they’re last-minute and reactionary when picking the trade shows they participate in. To do trade shows right, you need to begin your planning long in advance. Planning should be a very strategic process, where pre-show, during-show, and post-show are all meticulously tied back to a strategy and aligned with your business goals and objectives.

Determine trade show goals beforehand

What are you looking to accomplish at the trade show? What’s your purpose for being there? Determine in advance, long before the event, what it is you actually are looking to accomplish. Everything you do related to the trade show should be connected back to accomplishing your objectives. Be sure to set specific, quantifiable metrics for measuring the success of your trade show.

Design your trade show booth and messaging to make an impact

With all those trade show booths, you have seconds to attract a passerby to your booth. So, creating a powerful visual impact with simple and clear messaging is very important to lure people in. Your booth is intended to be a backdrop, not a brochure. This can’t be overstated: people walking by should be able to instantly recognize who you are and what you do. It’s your trade show booth staff’s job to take it from there. Also, be sure your brand is prominent and consistent with your other marketing materials.

Make your exhibit space open and inviting

Know your trade show exhibit setup in advance: the dimensions of your space, where it is in the room, ceiling height, access to lighting or electricity, etc. This will determine how you set up your presence. Having a table across the front of the booth space can make it appear closed off and uninviting. Instead, create a space where people can enter without feeling trapped. You can create different stations in the space for people to learn about your company and products or services.

Make sure your staff is engaging

Your booth should be staffed with energetic and enthusiastic employees who enjoy connecting with trade show attendees and are implementing the strategy you defined long before they arrive. There should be no working on computers, no smartphones and no sitting. Your staff is there to work the booth, so that should be the primary focus.

In addition to having engaging conversations, consider something else to lure in an audience and create some hype like contests, promotions, and giveaways. But it’s more than just giveaways, you need to have a plan of action for generating conversations, identifying legitimate leads and capturing their contact information through a scanner or landing page. This will be helpful when beginning the lead nurturing process after the event.

For more information on effective trade show marketing booths and strategies, contact The Exhibit Source.



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