1.866.949.6113

blog

blog

Trade Show Exhibit Must Undergo Strategic Planning and Sufficient Preparation - Boston, MA

- Tuesday, March 17, 2015

Using trade show exhibits in Boston, MA is an excellent choice in sales and marketing. Many businesses underestimate the opportunity that exhibit marketing events provide to impress existing clients and prospective customers. If you plan to participate in a trade show, your exhibit as well as your marketing materials and staff should undergo strategic planning and sufficient preparation.

Trade show marketing can be an effective marketing tactic. When done right, it can result in an increase in sales as well as profits. The impact of trade show marketing is not limited to the event itself. If your exhibit is successful in cutting through the clutter to catch the attention of your target market, most relevant event attendees will share information about your company that they obtained at the show via your exhibit booth.

While participating in a trade show may seem expensive, investing in a well-designed exhibit is a practical course of action with a high ROI. A well thought-out and well-plannedtrade show exhibit will pay for itself as it generates more sales and leads than traditional marketing.

Whether you are a retailer or a wholesaler, there are a multitude of advantages to attending trade shows. For more details, contact The Exhibit Source.

Destination Exhibits: The Ice Hotel - Newton, MA

- Thursday, March 12, 2015

Trade show booths are meant to capture the essence of your brand in a way that translates to show attendees in three seconds or less. Sure, you can impress potential clients with extra-large logos and the latest tech, but why not wow them with a trade show environment? A trade show environment transports attendees from the show floor to a totally different world, leaving them with a unique and lasting impression of your brand.

The Exhibit Source has coined the term “destination exhibit” with our Ice Hotel. While you may be inspired to sing “Let It Go” while inside, this booth isn’t Frozen inspired. The goal of the space is to transport you to the ultimate arctic destination of your choice – whether it be the famous Mendenhall Glacier ice caves of Juneau, Alaska or the cozy igloos under the Northern Lights at the Arctic Resort in Finland.


Whether the destination idea for your space is created in your own mind or based on the show theme, the environment itself will draw your audience in and inspire them to ask the ultimate questions. Join us over the next few weeks to learn more about the planning & building stages of the ice hotel, and for more tips on how to use an environmental exhibit for your next trade show!

Trade Show Exhibits: Maximizing the Network Capability of Your Business - Newton, MA

- Monday, March 09, 2015

There is no better place to start building relationships or to expand existing networks than at your trade show exhibit in Boston, MA. Participating in exhibit marketing events is very helpful to your business in many ways and on many different levels.

Make use of trade show exhibits as a perfect place to meet prospective customers and existing clients. This is the perfect place where you can inform them of what you are as a company by exhibiting your products and services clearly and concisely. Trade shows are also an effective venue to determine other products or service that your business can offer in order to improve its ability to respond to clients needs. This will show that you have an investment in your company and in your business relationships. Trade show marketing also has a positive impact on your brand awareness within your target market.

Considering that networking is one of the core processes of trade shows, take time to strategically plan for the graphic and structural exhibit design of your booth. Check in with the experts at The Exhibit Source to find out about your options for customization and to create an exhibit that meets and exceeds the specific requirements and show objectives set by your company. Choosing the appropriate trade show booth design and layout is very crucial for the success of your display. If you want to succeed in conveying your specific marketing message to your customer base, every component of your exhibit must complement the other to maximize the cohesiveness between your graphics and your hardware.

This is all attainable if you consult and partner with trade show exhibit companies that are capable of producing graphics and structure design in-house as well as designers and builders who understand your specific message and realistic goals that line up with your marketing strategies. To find out more about how to build your brand through exhibit designs, contact The Exhibit Source.

Trade Show Island Exhibits are Functional and Flexible in Marketing Products and Services - Boston, MA

- Tuesday, March 03, 2015

The trade show island exhibits in Boston, MA are functional and flexible in providing an engaging environment where you can effectively promote your products and services to your target market. These trade show displays are an ideal alternative to other exhibits because they are exposed to aisles on all four sides. With this increased visibility, you will be more equipped to get your marketing message out to attendees.

Now you can customize an island exhibit to your exact specifications so that it stands out in the open to cut through the clutter that exists at most trade shows. This will also help your business develop a distinctive image showing that your company is a major player in your respective industry. Bringing your trade show exhibit to a higher level will create an experience that will be wonderful and unforgettable for your customer base. In fact, a captivating display ensures that attendees will both remember it and talk about it within your business network. As a result your brand reach will expand.

If you want to become the star of the trade show marketing events you participating in, choose custom trade show island exhibits. With today’s display technology, you can set the stage where you can make a statement so that you have the best chances of drawing more prospective clients into your exhibit but also in generating a higher return on investment.

For more details, contact The Exhibit Source.

Corporate Interiors Create an Stimulating Environment in which Clients and Employees Can Do Business - Newton, MA

- Tuesday, February 24, 2015

One great venue in which you can promote your business is your building itself. You can redesign your lobby, to be the perfect place where you can communicate your specific marketing message to existing and prospective customers who visit your office. Designing corporate interiors with prints and photos that are geared to your marketing goals is ideal, especially when you have a lot of people flocking into and out of your office space.

Many business owners are too busy focusing on the business, the budget, the marketing, to maximize their attention on the décor. Too often business owners fail to realize that the inside office space can also be an effective starting point in promoting the company. In fact, custom-designed corporate interiors can make use of different images, structures, and colors to impress clients making them more interested in investing their resources or time in your company and in building a business relationship.

Well-designed corporate interiors in Newton, MA will showcase certain areas of your company to your guests and will create an encouraging environment for your employees where they can be more productive. Make sure your office space makes a statement.

To find out more, contact the experts of The Exhibit Source.

Trade Show Exhibits Convey a Specific Marketing Message - Boston, MA

- Monday, February 16, 2015

Your trade show exhibit in Boston, MA presents your company, products, and services to your prospective customers and existing clients. For this reason, all graphic and structural exhibit designs should be well thought out in order to achieve your marketing goals thereby gaining a faster and higher return on investment.

The trade show marketing exhibit makes it very convenient for your team to communicate and connect with your target market. Not only will you make the best first impression, your exhibit will also display your brand to the entire audience. When properly designed, your trade show exhibit will be effective in conveying your company’s specific marketing message to potential clients through the images and graphics used.

Using table top trade show exhibits increases the visibility of your business. This is why they are ideal for grabbing the attention of the attendees during conferences, convention, product launches, and exhibit related events. The rule is quality over quantity when it comes to using your exhibit to communicate important company details to potential customers. All trade show exhibits should be designed to be eye-catching and structured to transported.

Contact the marketing experts at The Exhibit Source to find out more about trade show exhibits can be part of your offline marketing strategies.

Trade Show Exhibits can Cut through the Clutter and Catch the Attention of Your Target Market - Newton, MA

- Thursday, February 12, 2015

Many businesses in Massachusetts rely on trade show exhibits because they are proven to be an advantageous alternative in terms of building brand awareness and a customer base. Because trade show booths are an effective venue to meeting new prospects and reconnecting with old clients, it is imperative that you make sure your exhibit really represents who and what your business stands for.

With the use of graphics and structural designs that have gone through creative and careful planning, you and your trade show display company can come up with the most effective trade show marketing exhibit for your business. It will then be easier for you to present your products and showcase your services, and recent company updates, to both your existing clients and prospective customers.

The larger the audience that you reach, the faster and higher the return on investment. For this reason, trade show exhibit designers in Newton, MA focus on how the company details, the call to action statements, and the illustrations can be strategically combined and incorporated so that your products and services are highlighted. You will need all these graphic elements so that your target market check out what you can offer and can easily become familiar with your business.

To find out how your trade show exhibits can be designed to cut through the clutter and catch the attention of your target market, contact the marketing experts at The Exhibit Source.

Trade Show Exhibits are a Perfect Place to Describe and Display Your Products and Services - Boston, MA

- Tuesday, February 03, 2015

Trade show marketing is a profitable way to promote your brand and build your customer base. These types of events are attended by potential customers which may include entrepreneurs, decision-makers, distributors, investors, industry associates, managers, market players, manufacturers, and the trade press. Therefore, your trade show exhibit should be strategically planned to achieve the best return on investment.

Many businesses rely on trade show exhibits in Boston, MA in order to be seen and be heard by their target market. Apart from being effective in generating leads and promoting brand awareness, trade shows present other valuable opportunities, particularly in finding a better and faster way of doing business. Exhibit marketing is also the most creative and cost-effective way of building an impressive reputation within your industry. When you have the right marketing strategy, your business can see significant returns from even the most modest investment.

Participating in trade shows and other exhibit style events allows you to describe and display your products and services to your existing clients and to your prospective customers. This provides a perfect place for you to introduce, market, and demonstrate your new products or updates. Trade show marketing allows face-to-face interaction thereby generating goodwill and building relationships. When done right, your trade show booth display can help your business generate sales even in just a short period of time for less.

Invest in trade show marketing. For more details, contact The Exhibit Source.

Trade Show Marketing Can Have a Huge Effect on Your Bottom Line – Newton, MA

- Thursday, January 29, 2015

More and more companies are recognizing the need for trade show marketing. However, many of those same companies are recognizing that when done right, trade show marketing can have a huge effect on your bottom line.

If you are interested in participating in trade shows, either for the first time or as part of your regular marketing plan, you need to be sure you put extensive thought and planning into your trade show booth display. In fact, your trade show booth has only about 3 seconds to make an effect on the potential customers that pass by. This means your booth must stand out from the others as well as from the other clutter that exists at trade shows. If you want your company to get the attention of both existing and potential customers, your trade show booth must set itself apart from the crowd.

In order to accomplish this goal, planning, design and the right exhibit design company must be involved in the plan. The trade show booth needs to grab the attention of your qualified prospects and draw them in. The Exhibit Source understands the importance of your trade show display. When you work with us, you can choose from numerous design and style options.

Ten and 20 foot booth displays that are lightweight and easily transported are effective displays that can meet the needs of your budget. Table-top booth designs can be highly economical and effective especially for smaller booth spaces . The Exhibit Source can help you design and create the perfect exhibit for your trade show booth.

Contact us for more information.

Rental Trade Show Exhibits are a Cost-Effective Alternative with a Real Competitive Advantage - Newton, MA

- Monday, January 19, 2015

When using trade show exhibits in Newton, MA, the main objective of exhibitors is to grab the attention of the intended audience in just 3 seconds or less. This is possible even when your budget is limited because there are now options available to rent an exhibit instead of buy. Therefore, you do not need to find the budget for a major capital investment in order to provide an interactive brand experience to your clients.

Rental trade show exhibits are in demand because of the real competitive advantage they provide for a less. They remain the most cost-effective alternative in trade show exhibits for those who do not participate in trade shows frequently. They can also serve as a backup display for when you may have overlapping trade show schedules. You can also use rented trade show accessories and other components to complement your exhibit, especially if there is one show in particular that requires a larger, more expansive exhibit.

There are a wide array of rental exhibit options that you can customize to achieve your exact specifications on your trade show exhibit. All of these options will help you maximize your event marketing budget while strategically structuring your exhibit to ensure greater sales and return on investment.

Rent the exhibit you need to create a buzz during your trade show. For more details, contact The Exhibit Source.


Archive

FTP File Uploading Information

Please fill out the form and attach the file you want to upload to us.

Upload Information


Fill out the form below