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Before creating your custom trade show exhibit you need to first think about what you want to achieve. What is the message you want to communicate new and potential customers. Your trade show booth should have one clear message that is incorporated into the design, and in all of your marketing materials, giveaways, and handouts.

Your businesses trade show display makes an impression. That impressions is the key to attracting traffic to your space at the trade show. To have maximum impact and appeal, you can include additional features like an LCD display or an interactive workstations. The Exhibit Source has plenty of recommendations and unique display solutions. You trade show display and message needs to be effective and strong. An eye-catching and unique booth is an instant hit at a trade show.

Before you start the custom design process of your trade show booth, be sure you know if there are any limitations or specific requirements for the convention center where the trade show will be held. You can find this out by contacting event organizers.

For more information, contact The Exhibit Source.

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Over the past year, more and more business executives are switching half of their marketing budgets to digital marketing; however, they are still spending 20% of their marketing budgets on trade shows.

Often at trade shows you hear some exhibitors grumbling about the poor results of the trade show. More often than not, they blame everyone but themselves.

These exhibitors have experienced poor results because they've neglected the basics, the major one being an integrated exhibit marketing plan! There is absolutely pre-show, during-show and post-show marketing that needs to be done of you decide to choose trade show marketing.

However, no exhibit marketing plan would be complete without discussing the actual trade show display structure. For many years, trade show participants believed "build it and they will come".

The belief was that if a company wanted to attract a large audience at a trade show, spend a lot of cash, build a large booth, and visitors would be automatically drawn to it! Not true.

If you're one of the fortunate ones and are about to move ahead and build a new exhibit, remember some of the basics:

• Review the measurable goals and objectives for your trade show program, and make sure that when you begin discussions with your exhibit builder that your overall goals are considered.
• Make sure that you're not building a one-size only exhibit. Take into consideration your show schedule, and build in a lot of flexibility. For example, think about having an exhibit design that is modular and allows you to exhibit in a 30' x 30' island configuration, but also in a 20' inline configuration.

Think about those life cycle costs, and remember that exhibiting is an expensive undertaking.

• Consider lightweight materials to cut down on shipping, storage, and drayage costs.
• Consider simple but eye-catching designs that don't take a work crew of eight two to three days to install and dismantle.

Back to your goals and objectives

• When developing a design, think about how your booth staff will be deployed and how your team will carry out its mission.
• When developing a design, think about eliminating physical and mental barriers that might stop visitors from stepping into your exhibit space.

Graphics and signage should not be an afterthought, or the star of your show

• There needs to be a balance between easy reading and easy consumption of your messages the watchwords,
• Consider the use of digital signage. LED technology has come so far that it's used on roadside billboards. Good design and graphics transitions can really make your booth stand out.
• Take control of your airspace. A well-designed banner suspended from the rafters is still probably the best way to help dental meeting attendees find your booth. Whether or not you can do this will depend on your booth configuration and exhibitor rules.
• When well produced, large screen video presentations and videos can be very effective in pulling people into your trade show exhibit. Make sure the video is compelling even without audio, as you may be restricted regarding how loud you can crank the volume.

The Exhibit Source truly understands our role and the role of the exhibit structures we design, build, and retrofit in the integrated exhibit marketing scheme. When you partner with a reputable exhibit firm, you should expect no less! Contact us.

DentistryIQ.com

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Many companies are concerned about how to represent their company when they are heading to their first trade show. Most importantly it is imperative that you are prepared. What do you want to accomplish? What supplies do you need in order to do this? Your main goal is to make a good and lasting impression on potential as well as repeat customers.

Trade show marketing is highly effective when done right. This is the perfect time to connect with potential clients, competitors and other businesses. It  is also the perfect time to impress and pamper existing clients. Promote and display your brand. Your brand is what your business is all about.

Trade shows are the perfect place to promote your brand, your mission and what separates you from your competition. When you have the right trade show display, you can promote your brand and your business to client who have not heard of you or to those who have not yet chosen to do business with you. So, your main consideration should be having an impressive trade show exhibit that clearly gets your message and your brand across. Therefore, it needs to be professional and appealing.

High quality trade show exhibits make the right first impression along with professional marketing hand-outs. Be sure that your logo is clear and consistent with your marketing materials. If you have recently changed or updated your logo, it needs to be consistent on all of your marketing materials: brochures, display and business cards.

For more information on professional, eye catching displays that make a lasting impression, contact The Exhibit Source.

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Most businesses see the value in trade show marketing. Those that are considering this for the first time then find themselves trying to determine if custom designed trade show booths are worth the investment.

Here are some facts to consider:

Send a strong message
For companies that use them, custom trade show exhibits send a powerful message.  Trade show attendees stop to admire well designed and creative booths. Well done booths send the message that your business is a viable company that is successful and in business for the long haul. At a trade show, nothing is more important than perception.  Your booth should be remembered long after the show is over.

Make it unique
One of the most important assets your company has is its brand. Custom exhibits can be designed around your brand and image. Your trade show booth can and should incorporate your brand, your logo and your message. Hiring a talented trade show booth designer will help you make a lasting impression.

Custom trade show exhibits are flexible
Your trade show booth can be changed for every show or from year to year by adding table top displays and new banners.

They are reusable
If you plan to attend several show a year, your booth can be reused for every show.

For more information on custom designed trade show displays, contact the Exhibit Source.

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Trade shows can be expensive undertakings. Renting trade show booths is a great way to cut costs. If you are just starting to experiment with trade show marketing, renting a booth might be the right option.

Trade shows are essential to connecting with new potential customers, and to investigate the competition. But they also provide priceless networking opportunities. So finding ways to make trade shows more affordable for small and medium sized businesses is imperative.

Supplement your exhibit with rentals

If you already own a trade show exhibit display, exhibit rentals are a great way to enhance your booth. Changing a couple features of  your exhibit is a cost effective way to make your booth take on a whole new look.

Rent the entire exhibit

If this is your first trade show endeavor, renting the entire display may be the right choice. Additionally, storing your exhibit displays takes money and time.
 
Renting  trade show displays eliminates the need for storage and the fee for shipping and freight companies. An extra benefit of renting an exhibit means that every year your trade show display can have a different look, feel and message.

For more information on renting trade show displays, contact The Exhibit Source.

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Many businesses can be promoted and marketed through trade shows. When they are done properly, trade show marketing can be incredibly profitable creating a large amount of new sales in a short time.

Successful trade show exhibiting has to be done right with the right trade show display that gets your brand and message across concisely.

There are three key areas to look at when exhibiting at trade shows: What you do 'Before' a trade show, 'During' a trade show, and 'After' a trade show. All of these areas need to be approached correctly and efficiently in order to get the most from trade show marketing.

The statistics for closing a trade show lead are more promising than traditional leads. Surveys done by the Centre for Exhibition Industry Research found that it usually takes one sales call on average to close the business to a trade show lead.

So for help creating a trade show display that shows your message and encourages potential clients to stop, contact The Exhibit Source.

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If you are planning on exhibit marketing at a trade show, your goal is probably to expand your business. Trade shows offer a powerful opportunity for all businesses to display their products, services and brand. You can’t do that with a run of the mill trade show booth or with a message that misses the mark.

When your businesses trade show exhibit is created and managed effectively it will enable your company to showcase and demonstrate new products and services, reach target audiences, generate leads from potential new clients and garner new business from existing clients.

The Exhibit Source is well equipped to provide trade show display solutions for all types of businesses which will effectively display your products and brand, contact us.

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Trade shows are the perfect opportunity to debut a new product, reach out to potential clients and find new talent to bring in to your company. But if you want to grab people’s attention at a trade show, then you will need to plan your approach and use some good trade show techniques. If your company is prepared to maximize the opportunities at a trade show you will walk away feeling like the investment in the event was worth it.

Materials

One of the biggest mistakes companies make when they prepare for a trade show is they decide to use the existing marketing materials they have on hand. In order to make a big impact at a trade show, you need to give people something that will make your products stand out. You need to have new marketing materials and pop up banners made up for the products and services you will be featuring at the show.

Have a Plan

Your company is investing a lot of money into being at a trade show. The worst thing you can do is go into the show without having a plan. Your trade show booth may look impressive, but if you do not have a message for attendees that they can understand, then you will not draw traffic.

If you want to release new products at this trade show, then develop your approach around those products. If you are going to use this trade show to try and attract new distributors for your products, then you will need a presentation more geared towards the benefits of doing business with your company as opposed to just product benefits.

Put Together a Team

The team that works your booth needs to be strategically put together as opposed to just being made up of the people that volunteered to go. If you are focusing on product sales, then you will need sales people. If your presence at the show is designed to attract vendors or distributors, then you will want members of the logistics team, marketing department and executive team on hand to make a good impression.

Have a Good Giveaway

Too many companies underestimate the power of the free giveaway at trade shows. Giving away toys or notepads with your company logo on them is nice, but if you give people something they can use then word will travel fast.

When you have a good plan for a trade show, then you can maximize your investment in show resources. Take the time to plan your presence in advance so that you can attract more visitors and collect more useful information.

For more information on a successful trade show experience, contact The Exhibit Source.

Luxe Lounge

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With the need to stand out from their competition and to increase their ROI, exhibitors are investing more in their trade show displays compared to the last few years.

There was a direct and obvious increase in larger and more expensive display sales in 2012, especially in modular trade show exhibits. At the height of the recession, exhibitors seemed to scale back on their attendance and type of displays used to exhibit. The scaled back approach seems to be dwindling as exhibitors are buying larger displays and more often.

Larger trade show booths have sharply increased over the last 12 months. The buying decision seems to be an easier process too. Both seem to be a good indication that marketing budgets are increasing. Marketing managers might also see the need to compete more for the attention of attendees and prospects walking the aisle at the trade shows.

Companies have confidence again in getting out there and showing off a little. Exhibitors should be pro-active and less re-active.

Whether it’s a small table top display or a full 20 foot booth, contact the Exhibit Source for the options for any budget or need.

Virtual Strategy Magazine

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Many businesses are considering exhibiting at trade shows. If you want to taqke home the signed contract, now is the time to start planning how you’ll innovate –and integrate –the trade show experience.

You should be working on ways to:

Make an impression. Your trade show booth needs to be creative, clean, and energetic and it needs to connect with and promote your brand and your message. Make your trade show display let people know who you are, what you do, and what you value. Your trade show booth should be innovative and unique so your customers (and potential customers) will remember you long after they walk away.

Customize your message. Your customers are different from your prospects, so design different conversations for each. Marketers have been creating buyer personas for years, but thanks to big data analytics, it’s now possible to create profiles with greater specificity than ever before. Use these insights to individualize your messages and bolster your appeal. Be sure that message is clear in you trade show booth and in your marketing materials.

Listen. When you’re at a trade show, don’t just sell. Don’t just push. One of the most important things you can do at any event is listen.
 
Connect before, during and after. The B2B buyer’s journey has changed.  It’s no longer linear; it’s circular . . . and digital technology allows you to maintain contact as buyers move around this new path. Use social media networks, email and apps to help you discreetly fit in, providing information that’s relevant before, during and after the trade show and before, during and after the sale, as well.

Measure value. The C-suite demands marketing accountability, and that means you’ll need to carefully assess your program’s strengths and weaknesses. Consider all exhibiting expenses as you calculate cost-per-contact, cost-per-lead and ultimately, overall ROI. With the longer B2B selling cycle, it may take months, if not years, for you to reach that final number, but even so, you’re still responsible for thorough records, data and analysis.

B2B marketers must adopt a customer-centric approach that’s compelling, customized and consistent at a trade show and everywhere. Success at trade shows today depends on a well-oiled strategy, and you’ll need systems in place for data collection, automated analysis and targeted distribution.

For more information on creating captivating trade show displays, contact the Exhibit Source.

Forbes

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