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The common goal of exhibitors is to maximize their space at trade shows to maximize sales at Boston trade shows. But what if there is only limited space available for your trade show exhibit? Table top displays are an integral part of any exhibit where space is at a premium. Table top displays can project your marketing message with simple but special effects.

Sometimes only a small space is allotted for your trade show exhibit. Using table top displays in Boston, MA is an innovative way to make full use of your space. You can use retractable banner stands, table-sized tension fabrics, or any other foldable table displays to showcase your brand.

Send your message your way. Make valuable contacts and build business relations by using table tops booth displays in your trade show exhibits. Often, they are your best option when space is limited. They provide the opportunity to promote your company's products and services to your target markets.

Table top displays can increase your exhibits’ visibility. They are also a very affordable alternative for exhibitors on a budget but who want to make an impact. Use table tops with a well-developed design to make your booth distinct from the competition.

Table top exhibits are small but effective marketing mediums that can be conveniently installed and dismantled. You can take them with you anywhere, going from one event to another..

For more information, contact The Exhibit Source.

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Corporate interiors in Newton, MA combine creativity and craftsmanship in order to connect and communicate with customers and clients. They create effective brand experiences, turning designer's vision into real quality fabrication. Constructing a concrete competitive advantage by making use of corporate interiors is now possible no matter what business you are in.

Any corporate space can be used to achieve a comfortable area where you can conduct a business affair. Effective graphics, light intensity, promotional signage, and visual enticement are now being used to create a perfect platform for business relations and transactions. A competent corporate identity can be highlighted in an interior space.

The Exhibit Source can develop custom-designed corporate interiors for any company. Conference rooms, lobbies. reception stations, and other interior spaces can be transformed into a display or demo area which can be memorable to anyone who enters it. Corporate interiors establish an effective environment that is impressive and irresistible to both new and old clients.

Corporate interiors promise a perfect place for making a mark as you bring branding into your space for a variety of industry groups. Custom exhibit designs are made available so you can create a venue that can reflect your company's personality and professionalism on a daily basis.

The Exhibit Source includes, but is not limited to, designing and installing corporate interiors. Check out other possible event marketing and exhibit solutions.

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At trade show exhibits, you only have approximately 5 to 15 minutes to make a lasting impression on your target that will give you an edge over the competition. No second can be wasted. Each detail and design of your display is important to effectively cut through the trade show clutter and to get your message straight to them. You need a physical presentation of your products and services that can be accessed from any direction in the exhibit area; this is what an island trade show display does.

An island display is a 3D marketing powerhouse that stands by itself and provides more aisle space. With it, an efficient sales environment can be provided for both the booth attendees and staff, which correspondingly makes communication convenient. Not only are you able to generate an impressive traffic flow but you can also create an opportunity for your staff to engage every attendee who enters your island trade show booth.

Island trade show booths in Newton, MA provide enough of a venue for product demos, group presentation, private conferences, customer lounges, multiple workstations, product storage and more. Other elements such as computer workstations and large screen display counters can add up to an island display's efficiency and effectiveness in the showroom. This is definitely perfect for a single event or an entire series of events.

Island exhibits provide you a spot to make a splash, rather than just show up; make a statement to catch the attention of the attendees in the showroom. Custom island trade show displays can be configured so they can be used at any size venue. Modifications and additions are no problem. They have flexibility that allows exhibitors to meet and exceed the needs of every evolving event marketing program. This means reduced operating costs and a sure return of investment for your business.

Each design needs a different approach to maximize the impact to the show attendees. Make the most of your opportunity with the trade show island display that matches the brand and fits the show objectives. Create perfect island displays from a variety of options at The Exhibit Source.

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Trade show exhibit rentals are an affordable alternative that you can use and still meet your functionality requirements and aesthetic needs, without ruining your budget. They help you manage your trade show expenses by allowing you to rent your display instead.

If you choose to rent rather than buy, you can still get a useful trade show display for your budget, which will attract more customers and bring a higher return on investment. Trade show exhibit rentals are very useful for businesses that attend only one or two trade shows annually.

With a rental trade show booth you never have to commit to only one style or size. Aside from the fact that trade show exhibit rentals are attractive and affordable, they can be custom-tailored and they come with all the accessories you will need to give your business an outstanding presence at trade shows. This alternative also allows you to rent a trade show display before buying it. Whatever you require renting a trade show display is a perfect choice for many reasons.

With trade show exhibit rentals, you have many choices. You can also use more of your marketing budget toward designing your booth, because renting is less expensive than building your own. Plus, you can change the look of your each time for every event you attend. This is one big reason to choose trade show exhibit rentals.

For more details on pre-owned trade show exhibit rentals, go to The Exhibit Source.

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Hanging displays for your trade show booth are custom-printed signs which come in several shapes, sizes, and styles. Made to attract the attention of your target market in large crowds or large conventions, these hanging displays allow the exhibitors to utilize the space above the exhibit floor.

Hanging structures are trade show displays that provide an eye-popping addition to your exhibit space, complementing its overall design. They make sure you are able to send a message about your campaign or company when the trade floor is busy. These hanging signs help your prospects and patrons to locate your trade show easily, when there is a large crowd, thus making your trade show booth more visible.

Hanging displays help your booth stand out from a busy crowd, extending your presence in heights and turning heads from any location toward your exhibition. They can showcase a message and further reinforce your company logo, offering high visual impact and making the right impression of your exhibit.

Hang a displays strategically overhead and have your company gain the advantage over the competition in a busy and crowded showroom. These hanging displays ]create brand identity that floor standing displays won’t always accomplish. Overhead signs make your business become visible to anyone, everywhere at the trade show.

To find out more about how to use a hanging display structure as an effective marketing tool during a trade show, visit the The Exhibit Source.

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Your trade show exhibit display should mirror your reputation as a company offering both excellent products and services. Whether you are a first time exhibitor or a seasoned pro in the trade show industry, your options always lie on either buying or renting a trade show booth. But did you know you could actually buy a used trade show booth?

Save money and spare time. When you decide to purchase a pre-owned trade show exhibit, it will cut the time you spend in the design stages. There are a lot of options depending on the size, style, and scope of your trade show display rentals. Choose an exhibit configuration that fits your booth space which can easily be modified to match your brand requirements. This way, it saves you money too by cutting construction expenses.

Buying used trade show booths can help stretch your budget without compromising quality. You have a reputation to uphold, but you also have a budget to keep in mind. Using pre-owned trade show booth can do both by purchasing a pre-owned trade show booth that is in good condition which can be modified. You will need a trade show display company to customize it with your company logo and with your message. There may be in-house designers that are available at the display company that can do the job for you.

Pre-owned trade show booths can effectively adapt to your requirements while conveying the right image that communicates your message about your products and services to your target customers. For more options, check out The Exhibit Source.

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Trade show exhibit booths make it possible for a face-to-face marketing. This helps in building long-term relationships for your brand with both your new prospects and valued customers. But how can first-timers make the most out of this? Here are tips from A-E to help you get started:

Advance Advertisements
Whether you are going to launch a new product or promote existing ones, you need to make pre-show advertisements. Sending out press release or distributing flyer could help gain more audience during the event, especially for first-timers. Also, make sure you do not miss inviting your clients, suppliers and other contacts.

Budget and Book
Book the best location for your booth. Location plays a vital role in trade show exhibits. So before you book, find out where your area on the show floor is, know about the other exhibits near you, and ask about the location's physical conditions. Also, making budget plans and list of alternatives ahead really put you in a better position, especially when putting together your trade show for the first time.

Create Leads, Take the Lead
Make sure everything is all ready before you step into your trade show booth. Gather up your team and brief them in advance. You must have enough enthusiastic staff, with their strategic scheduling already set for the entire event. They must be briefed on how to market your products and services, as well as to fact-find with your leads.

Do Research
Before the event, set smart objectives and stick to them. You must know from the very start what do you want to get out of your trade show exhibit. Then you can do research on how to achieve those. Choose the terms that can give your business the best return of investments and target the audience that you want to reach. Doing research enables you to plan your exhibits and ensures you that you have appropriate means to meet the needs of your leads.

Exhibiting Experience
Remember that trade shows are your chance of presenting your brands, and connecting with your target customers. So make sure you create the best exhibiting experience for them, having enough space to display your products and entertain their concerns.

Transform an empty space into a venue for making an impression and spreading information. For more details trade show exhibit booths, visit The Exhibit Source.

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According to a recent survey, 66% of senior management view exhibit marketing essential or important in the marketing mix.

You know there’s more to a trade show exhibit than setting up a booth and scanning badges. It’s a platform to put your products, services and brand on display in front of possibly thousands of people. Engaging your audience is essential to your program’s success. So what are some essentials for moving your trade show program beyond “booth” and into a face-to-face experience?

1. Bring your products to life with a hands-on experience.

From the second an attendee enters your trade show booth their experience with your company begins. Think about how your exhibit can engage their senses and pique their curiosity. This could mean designing special interactivity into the booth to in-booth activities including interactive games, education or live entertainment.

These days it has to be more than a passive walk-through of your exhibit. In fact, 59% of exhibition attendees want to see product demonstrations, and 58% like to have hands-on product interactions.

2. Build deeper connections with prospects and existing clients.

Trade shows mean business and those walking the trade show floor are typically looking for products and solutions to fix specific problems or issues. Actually, 92% of trade show attendees say they are looking for new products and 94% have purchasing power.

Does your product or solution help save money, speed up their network or increase revenues? Make it clear – on signage and in conversation—how your goods or services meet their needs.

To find out about their needs, you may want to dig a little deeper into the demographics and profiles of the show’s attendee base. The more you know about them, the better you can plan for them to know more about you.

You can also take advantage of the opportunity a trade show offers to learn more about your visitors. Qualify your leads carefully. Take notes above and beyond the basics and you have a profile to use to continue the conversation after the show. The more you qualify your leads at the show, the more valuable time, energy and money you will save afterwards. And, the greater your success in winning new business.

3. Give people a valuable reason for being at your event.

Provide a take away of value that they can’t get anywhere else: ideas, concepts, or propositions that give them something they can consider and weigh or immediately put into action.

Plan your approach, give them the dramatic highlights, but don’t show them everything. Leave them wanting more. This way you can make continuing the conversation with your company a positive experience that is worth the attendee’s time.

4. Go beyond email after the show.

Sending an email to thank prospects and existing customers for visiting your booth is completely acceptable and a nice way to keep a dialogue going.

But, for those qualified top leads and valuable VIP clients, you’ve got to go beyond the email. It means taking the right notes at the show so you’ll have a real reason to reach out. And if you can leave them wanting more, you’re on your way to a meaningful, long-lasting dialogue with your visitors.

Trade shows offer a tried and true business building opportunity. They create personal connections, allow for the opportunity to ask questions, and, ultimately, help build trust. However, they can fall flat without an effective plan for engagement and follow up.

Your trade show booth is not face-to-face marketing. Rather, your booth is the stage for conducting an effective face-to-face event. By adding interesting layers and interactive elements that enhance your brand, you’ll engage and intrigue attendees with a memorable experience they can’t get online, in an email, over the phone—or anywhere else.

For more information, contact The Exhibit Source.

Business 2 Community

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Even though the recession led companies to curtail trade show appearances, many of those companies have returned to exhibiting at trade shows for two simple reasons:

1. It usually costs less to develop a viable lead at a trade show than through traditional field sales calls.
2. Attendees at trade shows are often looking to buy now and have the authority to do so.

Because it’s trade show season, there’s no better time than the present to go over some trade show marketing basics so you can make the most of your budget. Let’s look at some of the primary questions you should be asking as you prepare to exhibit.

What should be the focus of your trade show marketing?

A better way to phrase this question is “What message or product/service thrust will enable you to gain the most traction in the marketplace or will enable you to generate the most revenue?” Such messaging may include:

• Announcing a new product/service or new line
• Announcing recent awards or recognitions (best in class, bestselling, etc.)
• Reinforcing the differentiating factors of your products
• Delivering new or useful information that your target audience will value

Once you have decided on a direction or theme, make sure it is reinforced in the trade show booth design as well as in all collateral and promotional items distributed at the show.

How do you get people to stop by your booth? There are many things you can do to drive people to your booth, and the following tactics have been proven to work for many businesses:

• Send a mailer to the attendee list about two weeks before the show opens. Everyone sends emails these days, which makes mailers more visible and effective. The creative should be consistent with the message/theme of the booth and should promise attendees a reward if they stop by the booth. Don’t forget to provide a directional map of where your booth will be located at the show.

• Make sure you have a booth near the front of the exhibit hall and to the right (Americans tend to look to their right upon entering a room). Another alternative is to position your booth near the restrooms or food vendors, both of which attract traffic.

• Create a theme for your booth that distinguishes it from all the other booths. For example, Stanley tools once had a booth constructed like a hardware store with featured tools hanging on brightly branded Stanley racks. The booth directly related to the product and was definitely different from standard modular booths.

• Offer a giveaway that relates to your product. Unless you manufacture golf clubs, don’t give away a golf club. Instead, tie your giveaway to your product so that the recipient has a chance to experience your product/service and become attached to it.

• Provide mini-seminars or conduct product demonstrations in the booth and post times when these events will be held. Attendees are attracted to useful information as well as gatherings and will be curious as to what is being discussed in your booth.

• Advertise or provide editorial content in the show program.

How should you prepare your trade show booth? The booth design itself should be clean, easy-to-read and relate to the overall message/theme. On average, you have under 5 seconds to catch a passerby’s attention, so the creative should function like a billboard, with a dominant image and very little text.

As for booth layout and staff, here are a few things to keep in mind:

• Remove any physical barriers from the booth entrance; this can increase traffic by as much as 25%.
• Prepare a script for your booth staff that relates to the audience at the show and their potential needs.
• When it comes to attire, treat the situation as you would a sales call and have your booth staff dress one level better than the attendees.

For more information on creative trade show booths, contact The Exhibit Source.

Denver Business Journal

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A results of a recent campaign were released in which companies that choose trade show marketing shared their ideas for a dream trade show exhibit.

Participants answered up to five open-ended questions about their top wishes for their exhibit.

Below, companies share what they want and need to make their trade show programs soar, regardless of being restricted by tight budgets or limited resources.

• Out with the old in with the new (builds): New builds are at the top of many exhibitor's wish lists. They are even taking a back seat to "greener" exhibit solutions sited in previous years.
• Tech Inspired Solutions: Technology's ability to create interactive and exciting experiences is not lost on exhibit marketing professionals. They want more of it.
• Practical Solutions: While exhibit professionals want the "Wow!" factor, they also want trade show booths that are practical and effective.
• Quality Staff: Booth staff are the heart and soul of an exhibit. Marketing professionals want better programs to ensure staff are prepared and bring their "A game" to each and every trade show.
• Sophisticated metrics: Measuring ROI is easier in theory, but tends to fall to the wayside. However, knowing that valuing a trade show program can boost both budgets and careers, event marketing professionals desire the ability to qualify, track and report results.
• Better Partners: Last, but not least, event marketers want exhibit companies who intrinsically understand their business.

For more information on creating your dream trade show exhibit, contact The Exhibit Source.

Exhibitor Magazine

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